Marketing Manager

AW Rostamani Group; Dubai; On-site; AED 220,000 - 420,000; Full time

Job summary

AW Rostamani Group's AWR Mobility seeks a senior marketing leader to manage offline and online activities across Shift Car Rental, Shift Van & Truck Rental, and Subscription. You will optimize resources to enhance brand recall and align plans with market trends.

The ideal candidate has 10-15 years in strategic marketing, digital marketing (SEO, SEM, Social), budgeting, and team leadership. Fluency in English is required; Arabic is advantageous.

Qualifications

• A Bachelor's degree preferably in Management and Digital Marketing.
• A Postgraduate qualification in Marketing Management will be an added advantage.

Responsibilities

• Participate in Annual Business and Marketing Plan to finalize marketing budget and activities.
• Developing marketing strategies based on new market trends in mobility sector.
• Finalise key marketing goals based on past performance and market forecasts.
• Research and analyse changes in the mobility sector with respect to demographics, pricing schedules, competitor products, and other relevant information to drive the marketing and pricing strategies.
• Study current offerings in vehicle mobility (rent a car, subscription, car share & others) to position AWR business verticals with respect to Competition/international Markets.
• Drive new initiatives for products and services across various locations in line with the new market trends and demands.
• Approving and overseeing the creative development of promotional materials, website content, PR campaigns, advertisements, and other marketing-related projects.
• Communicating with various media buyers, advertising agencies, printing companies, and other services to help marketing projects come into action.
• Acting as the key representative for the marketing department in important buyer meetings (internally & externally)
• Identifying and liaison with new/existing suppliers for material development and procurement.
• Liaison with internal departments, sales, operations, marketing, finance, administration to drive various marketing activities across the locations.
• Support Sales and Marketing department in organising events related to customers and internal/external training across all departments.
• Working within the department budget to develop cost-effective marketing plans for each segment of business across verticals.
• Adjusting marketing campaigns and strategies as needed in response to collected data and other feedback.
• Develop detailed marketing plans for all media channels and sales teams

Skills

Digital Marketing

Campaign Management

Brand Development

Market Research

ROI Tracking

Team Leadership

Strategic Planning

Education

Bachelor's in Management

Digital Marketing

Postgraduate Marketing Management

Job description

To manage the entire marketing activities of AWR Mobility (Offline & online) by optimizing resource utilization across all business verticals (Shift Car Rental, Shift Van & Truck Rental, Subscription) to enhance brand image and improve customer brand recall.

Job responsibilities

Annual Marketing and Business Plan:

• Participate in Annual Business and Marketing Plan to finalize marketing budget and activities.
• Developing marketing strategies based on new market trends in mobility sector.
• Finalise key marketing goals based on past performance and market forecasts.

Marketing Management:

• Research and analyse on changes in the mobility sector with respect to demographics, pricing schedules, competitor products, and other relevant information to drive the marketing and pricing strategies.
• Study current offerings in vehicle mobility (rent a car, subscription, car share & others) to position AWR business verticals with respect to Competition/international Markets.
• Drive new initiatives for products and services across various locations in line with the new market trends and demands.
• Approving and overseeing the creative development of promotional materials, website content, PR campaigns, advertisements, and other marketing-related projects.
• Communicating with various media buyers, advertising agencies, printing companies, and other services to help marketing projects come into action.
• Acting as the key representative for the marketing department in important buyer meetings (internally & externally)
• Identifying and liaison with new/existing suppliers for material development and procurement.
• Liaison with internal departments, sales, operations, marketing, finance, administration to drive various marketing activities across the locations.
• Support Sales and Marketing department in organising events related to customers and internal/external training across all departments.
• Working within the department budget to develop cost-effective marketing plans for each segment of business across verticals.
• Adjusting marketing campaigns and strategies as needed in response to collected data and other feedback.
• Develop detailed marketing plans for all media channels and sales teams

Manpower Planning:

• Developing a core marketing team specialising in digital marketing to improve online traffic and reduce marketing spend per customer.
• Develop second-in line supervisory staff in marketing department to ensure business continuity.
• Identifying new training needs of marketing team in line with the new market/digital trends.
• Ensuring high EWI levels across the marketing team.

Marketing MIS:

• Tracking all marketing and sales data (offline/online activities) and reporting to management.
• Monthly management presentation on digital marketing activities & spends and analysis of results for corrective actions for improving value to the customers and reducing cost of customer acquisition.

KPI:

• Achieve targets for,
• Online short-term revenue contribution to overall ST revenue
• Percentage contribution of digital leads to total short-term leads
• Percentage of Online Bookings from website to total digital leads
• Percentage growth in traffic from website and smart app
• Customer satisfaction (Short-term and long term)
• Employee engagement programs

Educational Qualification

• A Bachelor's degree preferably in Management and Digital Marketing.
• A Postgraduate qualification in Marketing Management will be an added advantage.

Work Experience

• 10-15 years of relevant experience from a recognized institute.
• Strategic planning
• Campaign management
• Digital marketing (SEO, SEM, Social Media)
• Brand development
• Market research & analysis
• Budgeting & ROI tracking
• Team leadership

Languages

• Fluency in English
• Arabic is advantageous

About Us

AW Rostamani Group is a leading multi-sector family business in the Middle East, driven by a legacy of over seven decades. Its operations span across a diverse range of sectors including automotive, real estate, retail, lighting solutions, travel, logistics, agritech and sustainable packaging, the Group serves over 155,000 customers and 24,000 businesses annually, supported by a diverse team of more than 3,000 employees.

Guided by its purpose to enrich lives across generations, AW Rostamani Group is dedicated to building purposeful businesses that meaningfully impacts people, industries and the planet. By Championing innovation, sustainability, and progress, AW Rostamani Group leads transformative change - creating a future where opportunity and progress go hand in hand.

Rooted in its rich legacy and guided by its values, AW Rostamani Group continues to lead with focus on the future, nurturing partnerships and delivering excellence across its operations.