Head of Commercial - Revenue and Mobility

AlFuttaim; Dubai; On-site; AED 502,000 - 725,000; Full time

Job summary

Al-Futtaim in Dubai seeks a seasoned Head of Commercial - Revenue and Mobility to drive pricing, revenue growth, and digital commerce across vehicle rental and leasing. The role leads an integrated commercial agenda, aligning fleet availability, demand, and profitability with strategic partnerships and marketing investments.

The successful candidate will own pricing governance, channel performance, and data-driven decision making while collaborating with Finance, IT, and Legal to scale mobility

Qualifications

• Senior commercial leadership background in automotive or mobility preferred.
• Strong track record in pricing, revenue growth, and digital revenue channels.
• Experience with B2C sales, e-commerce, and strategic partnerships.

Responsibilities

• Define commercial and revenue strategy for rental and leasing operations.
• Lead dynamic pricing, yield optimization, and revenue governance.
• Establish pricing matrices, discounts, and margin controls.
• Direct B2C retail sales and evaluate revenue across channels.
• Develop customer acquisition, retention, and upsell initiatives.
• Own digital channels, websites, apps, and lead-generation platforms.
• Improve digital conversion via funnel analysis and data-led decisions.
• Shape brand positioning and demand-generation strategy.
• Oversee marketing, promotions, and partner relationships.
• Negotiate with strategic partners and manage commercial contracts.

Skills

Revenue management

Dynamic pricing

Yield optimization

Vehicle rental pricing

Leasing strategy

Pricing matrices

Margin management

B2C sales

E-commerce management

Digital channels

Conversion optimization

Performance marketing

Customer acquisition

Customer retention

Upselling

Demand generation

Contract structuring

OTA partnerships

Mobility partnerships

Fleet demand alignment

Revenue dashboards

KPI management

Digital transformation

Education

Bachelor's degree in Business/Economics/Marketing

Job description

Job Snapshot

Role: Head of Commercial - Revenue and Mobility

Location: Dubai, United Arab Emirates

Industry: Automotive

Function: Sales Management

Experience: 10-15 years in senior commercial, revenue, pricing, digital, or mobility roles

Job Type: Full-time

Job Overview

Head of Commercial - Revenue and Mobility in Dubai, United Arab Emirates is a senior Automotive hiring opportunity focused on accelerating revenue growth, pricing performance, digital commerce, customer acquisition, and commercial profitability across vehicle rental and leasing operations. The role leads an integrated commercial agenda covering dynamic pricing, yield management, B2C sales, e-commerce, marketing, partnerships, distribution channels, and performance analytics while aligning fleet availability with changing customer demand.

Job Details

Country: United Arab Emirates

City: Dubai

Industry: Automotive

Function: Sales Management

Salary: 45000-65000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.

Gender: Any

Candidate Nationality: Any

Job Type: Full-time

Role Context

This executive position carries responsibility for converting market demand, fleet capacity, customer insight, and digital engagement into sustainable commercial results across rental and long-term leasing businesses. The Head of Commercial will establish the frameworks that govern pricing, margins, sales channels, marketing investment, and strategic partnerships while protecting long-term customer value. Success requires close coordination with Fleet, Operations, Finance, IT, and Legal teams so that revenue decisions remain commercially sound, operationally achievable, and responsive to mobility market conditions.

Key Responsibilities

• Define the commercial and revenue strategy for vehicle rental and leasing operations, translating growth objectives into measurable pricing, sales, marketing, and channel targets.
• Lead dynamic pricing, yield optimization, rate governance, and revenue management practices to improve fleet utilization and profitability.
• Establish leasing pricing matrices, discount parameters, margin thresholds, and commercial controls that support competitive offers without weakening financial returns.
• Direct B2C retail sales strategies and evaluate revenue, conversion, profitability, and customer performance across individual sales channels.
• Develop customer acquisition, retention, cross-sell, and upsell initiatives across relevant mobility segments.
• Own commercial performance across websites, mobile applications, online portals, and other digital booking or lead-generation channels.
• Improve digital conversion through funnel analysis, lead-quality assessment, customer journey optimization, and data-led e-commerce decisions.
• Shape brand positioning and demand-generation strategy for rental and leasing products.
• Oversee performance marketing, ATL and BTL activity, promotional programs, loyalty initiatives, and campaign effectiveness.
• Build and manage relationships with online travel agencies, aggregators, airlines, hotels, mobility providers, and other strategic distribution partners.
• Continuously assess channel mix to balance booking volume, acquisition cost, commercial margin, and dependency risk.
• Lead negotiations and commercial contract structures with strategic partners while safeguarding revenue and profitability objectives.
• Establish dashboards and management routines covering pricing, yield, sales, marketing, digital conversion, customer acquisition, and commercial performance.
• Use market intelligence and financial analysis to identify revenue opportunities, demand shifts, pricing gaps, and emerging mobility trends.
• Work alongside Fleet and Operations teams to align vehicle supply, utilization, product availability, and demand forecasts.
• Partner with Finance, IT, and Legal stakeholders on commercial governance, technology enablement, contractual requirements, and scalable digital initiatives.

Ideal Profile

• Bachelor 's degree in Business, Economics, Marketing, or a closely related discipline; an MBA is advantageous.
• 10-15 years of progressive experience across commercial leadership, revenue management, pricing, digital commerce, or related functions.
• Strong career exposure to automotive, vehicle rental, leasing, mobility, travel, subscription, or similarly transaction-driven businesses.
• Proven ability to manage pricing strategy, sales performance, customer acquisition, and digital revenue channels at significant scale.
• Advanced understanding of revenue management, yield optimization, pricing governance, and commercial margin management.
• Commercially confident in negotiation, partnership development, and contract structuring.
• Financially literate and comfortable using detailed KPIs, dashboards, forecasts, and profitability measures to guide executive decisions.
• Strong understanding of e-commerce, performance marketing, digital customer journeys, and conversion optimization.
• Able to influence senior stakeholders and align Fleet, Operations, Finance, IT, Marketing, and Legal teams around shared commercial priorities.
• Comfortable operating in a fast-moving environment where pricing, demand, fleet capacity, and customer behavior can change rapidly.

Skills Set

• Revenue management
• Dynamic pricing
• Yield optimization
• Vehicle rental pricing
• Leasing commercial strategy
• Pricing matrices
• Margin management
• B2C sales strategy
• E-commerce management
• Digital revenue channels
• Conversion rate optimization
• Digital funnel analytics
• Performance marketing
• Customer acquisition
• Customer retention
• Upselling strategy
• Demand generation
• Commercial negotiations
• Contract structuring
• OTA and aggregator partnerships
• Airline and hotel partnerships
• Mobility partnerships
• Channel profitability analysis
• Fleet demand alignment
• Commercial forecasting
• Revenue dashboards
• KPI management
• Customer journey optimization
• Digital transformation

Why Join Us

This position offers the opportunity to influence the commercial direction of a large-scale mobility business in Dubai, where vehicle rental, leasing, digital commerce, and evolving customer expectations are creating new sources of revenue growth. The role combines executive ownership with direct influence over pricing, digital channels, sales performance, partnerships, and marketing investment, providing substantial scope to build scalable commercial capabilities in the Automotive industry. It is particularly suited to an experienced leader seeking responsibility for both immediate revenue performance and the longer-term development of digitally enabled mobility services.

About the Company

Al-Futtaim is a diversified privately held regional business headquartered in Dubai, with operations spanning automotive, financial services, real estate, retail, and healthcare. Its extensive automotive and mobility activities combine established market experience with continued investment in customer experience, digital channels, commercial innovation, and evolving transportation solutions.