Growth Marketing Manager — Digital & Performance

Ali & Sons Marine Engineering Factory (ASMEF); Abu Dhabi; On-site; AED 240,000 - 420,000; Full time

Job summary

Eurostar Rent-A-Car in Abu Dhabi, part of Ali & Sons Holding Group, seeks a Marketing Manager to lead digital growth, direct customer acquisition, and brand visibility across rental, leasing and mobility solutions.

You will optimize websites, run performance marketing, manage budgets, and collaborate with Sales, IT and senior management to translate marketing activity into measurable business growth.

Responsibilities

• Develop and execute digital marketing strategies across Google, Meta, YouTube, TikTok and other relevant channels.
• Drive qualified leads, direct bookings and customer acquisition through performance marketing.
• Own website performance, landing pages, CRO, UX and digital customer journey optimisation.
• Lead SEO, local SEO, AEO and AI-search visibility strategies to increase organic traffic and conversions.
• Develop social media, content and brand strategies to increase reach, engagement and customer acquisition.
• Strengthen CRM, lead tracking, attribution, customer segmentation and lifecycle marketing.
• Use AI and marketing technology to improve content, automation, campaign performance and customer experience.
• Lead integrated B2C and B2B campaigns across rental, leasing, fleet and mobility solutions.
• Manage offline marketing activities, partnerships, events and brand activations where required.
• Monitor marketing KPIs including leads, bookings, conversion, CAC, revenue and ROI.
• Manage marketing budgets and optimise spend based on commercial performance.
• Manage agencies and external marketing, creative, media and technology partners.
• Work closely with Sales, Operations, IT and senior management to convert marketing activity into measurable business growth.

Job description

Eurostar Rent-A-Car in Abu Dhabi, part of Ali & Sons Holding Group, seeks a Marketing Manager to lead digital growth, direct customer acquisition, and brand visibility across rental, leasing and mobility solutions.

You will optimize websites, run performance marketing, manage budgets, and collaborate with Sales, IT and senior management to translate marketing activity into measurable business growth.