Marketing Automation Specialist

ClearGrid; Dubai; On-site; AED 335,000 - 536,000; Full time

Job summary

ClearGrid is seeking a Marketing Automation Specialist to design and scale data-driven customer lifecycle campaigns across email, push, WhatsApp, and in-app channels. You will leverage WebEngage or Braze with CRM and analytics systems to personalize journeys and drive measurable growth.

You will run A/B tests, optimize funnels, and collaborate with product and data teams to define KPIs and dashboards, ensuring consistent engagement across the customer lifecycle.

Qualifications

• Bachelor's degree or higher in Marketing, CS, AI, or related field.
• Hands-on experience in marketing automation CRM or growth marketing.
• Certifications in Braze, WebEngage, Growth Hacking, Google Analytics, SQL or Python beneficial.

Responsibilities

• Design multi-channel lifecycle campaigns (email, push, WhatsApp, in-app).
• Develop growth strategies and test new ideas for channels and funnels.
• Run A/B and multivariate tests to optimize subject lines and journeys.
• Leverage data and segmentation to personalize experiences.
• Collaborate with product, growth and data teams to define KPIs and dashboards.
• Map and optimize customer journeys with effective touchpoints.

Skills

Growth hacking

AB testing

Data-driven optimization

Campaign analytics

Education

Bachelor's degree in Marketing

Computer Science or AI-related field

Tools

WebEngage

Braze

CRM systems

CDPs

SQL

Job description

Position Overview

The Marketing Automation Specialist at ClearGrid is responsible for building optimizing and scaling data-driven customer lifecycle campaigns across email push WhatsApp and in-app channels. This role combines marketing automation expertise growth hacking strategies and data-driven experimentation to increase customer engagement retention and conversion. The specialist will leverage platforms such as WebEngage or Braze alongside CRM and analytics systems to design personalized customer journeys and drive measurable growth.

Key Responsibilities

• Design implement and scale multi-channel lifecycle campaigns (email push WhatsApp in-app) using tools such as WebEngage or Braze.

• Develop and execute growth hacking strategies to test and validate new campaign ideas channels and funnels.

• Run A/B and multivariate testing on subject lines creatives customer journeys and incentives to optimize conversion rates.

• Use customer data behavioral analytics and segmentation models to deliver personalized experiences.

• Collaborate with product growth and data teams to define KPIs attribution models and dashboards for campaign effectiveness.

• Map out and enhance customer journeys by developing effective communication touchpoints throughout the lifecycle.

Qualifications

• Education: Bachelors degree in Marketing Computer Science Artificial Intelligence or related field.

• Experience: 35 years of hands-on experience in marketing automation CRM or growth marketing.

• Certifications (preferred):

  • Braze Certified Marketer or WebEngage advanced training.

  • Growth Hacking or Digital Experimentation certification.

  • Google Analytics SQL or Python for marketers.

Competencies & Skills

• Proven expertise with WebEngage or Braze.

• Strong knowledge of growth hacking frameworks rapid experimentation and funnel optimization.

• Advanced skills in A/B and multivariate testing.

• Experience working with CRM systems CDPs and customer segmentation.

• Analytical mindset with the ability to translate data into actionable insights.

• Familiarity with HTML/CSS for email template design and execution.

• Strong communication cross-functional collaboration and project management abilities.