Marketing Automation Manager

CFI Financial Group; Dubai; On-site; AED 200,000 - 400,000; Full time

Job summary

CFI Financial Group is seeking a Marketing Automation Lead to own the customer journeys across onboarding, activation, retention and win-back. You will design automated, multi-channel journeys using HubSpot and Braze, guiding segmentation and personalization across markets.

You will partner with Growth and Product to ensure messaging aligns with product capabilities and regulatory requirements, while building a high-performing team and roadmap for automation excellence.

Qualifications

• 6-8 years in marketing automation, CRM, or lifecycle marketing, incl 1-2 years mentoring.
• Bachelor’s degree in Marketing, Business, or related field.
• Hands-on experience with HubSpot and Braze, including multi-step journeys.
• Strong segmentation and personalization using platform tools.
• Broad MarTech fluency across stack; experience with A/B tests.

Responsibilities

• Own customer journey architecture across onboarding, activation, retention, reactivation and win-back.
• Design and launch automated multi-channel journeys (email, push, SMS, WhatsApp, in-app).
• Set global framework for localization while keeping central consistency.
• Build and maintain workflows in HubSpot and Braze; segment by signals and traits.
• Partner with Growth, Product and local market teams to align messaging.
• Own deliverability fundamentals for email and ensure compliance with regulations.
• Hire, coach and manage marketing automation specialists; own roadmap and priorities.

Skills

Marketing automation

CRM

Lifecycle marketing

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Segmentation

A/B testing

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Braze

Iterable

Klaviyo

Salesforce Marketing Cloud

Job description

CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Kuwait, Port Louis, and others.

Check out more about CFI here.

CFI is hiring! Make your mark in the online trading industry.

Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you!

What you'll do

Strategy & journey ownership

• Own the customer journey architecture across the full lifecycle: onboarding, activation, retention, reactivation, and win-back.
• Design and launch automated, multi-channel journeys (email, push, SMS, WhatsApp, in-app) that respond to real client behavior, including trading activity, deposit/withdrawal patterns, and product usage, not just time-based drips.
• Set the global framework for how markets localize and execute journeys, balancing central consistency with local relevance.
• Build and maintain workflows in HubSpot (lifecycle stages, email automation, list/property-based segmentation) and Canvas journeys in Braze (push, SMS, WhatsApp, in-app messaging, event- and API-triggered steps).
• Design segmentation and personalization logic from client and trading data, such as recency/frequency/volume, product preference, value tier, and similar behavioral signals.
• Experience with equivalent platforms (Iterable, Klaviyo, Customer.io, Salesforce Marketing Cloud, ActiveCampaign, or similar) is welcome; deep fluency in the underlying concepts matters more than prior use of these specific tools.
• Keep an eye on the broader MarTech landscape (CDPs, personalization engines, analytics and tag management tools) and recommend additions or changes to CFI's stack as needs evolve.

Data & reporting

• Define and report on KPIs tied to business outcomes, such as activation, retention, reactivation, and deposit/trade conversion, not just opens and clicks.
• Run A/B and multivariate tests on journeys and content, and use results to refine strategy.

Cross-functional & compliance

• Partner with Growth, Product, and local market teams to keep messaging aligned with product capabilities and market realities.
• Work with Compliance on every journey and template to ensure claims, CTAs, and consent/opt-out logic meet CFI's regulatory obligations across markets.
• Own deliverability fundamentals (authentication, sender reputation, inbox placement) for the email channel.

Team leadership

• Hire, coach, and manage a team of marketing automation specialists.
• Review your team's campaign builds, segmentation logic, and QA before launch; set the quality bar for the function.
• Own the team's roadmap and priorities, and represent automation/CRM in planning with the Global Head of Growth.

What you'll bring

Must-have

• 6-8 years in marketing automation, CRM, or lifecycle marketing, including 1-2 years leading or mentoring others.
• Bachelor’s degree in Marketing, Business, or related field.
• Hands-on experience with HubSpot and Braze (or clearly equivalent platforms), including building multi-step, trigger-based journeys, not just sending scheduled campaigns.
• Strong segmentation and personalization skills using platform-native tools (list/property-based segmentation, event-triggered audiences).
• Broad MarTech fluency: comfortable working across the wider marketing technology stack, not just a single platform.
• Experience designing and interpreting A/B tests.
• Excellent written communication: you'll write or closely review the client-facing copy your team produces.

Nice-to-have

• Experience in financial services, trading platforms, or another regulated industry, and familiarity with consent/compliance requirements in client communications.
• Understanding of event properties and user attributes (custom events, computed traits) and how they drive triggering and personalization.
• Familiarity with deliverability fundamentals (SPF/DKIM/DMARC, sender reputation).
• HubSpot or Braze certification.
• Experience managing journeys across multiple markets or languages.

We’re a fast-growing, multinational company

Competitive salaries and benefits

Work and learn with industry professions

Supportive and collaborative environment

Unlimited opportunities for growth and development