Marketing Automation Manager Crypto

Confidential Careers; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Confidential Careers is seeking a Marketing Automation Manager and Customer Journey Manager to optimize user journeys across our crypto platforms. You will design and execute automated campaigns (onboarding, activation, retention) using Braze, and craft personalized experiences for traders and crypto users.

Responsibilities include lifecycle optimization, data-driven analysis, and cross-functional collaboration with product, growth, and compliance teams to ensure compliant, high-impact messaging

Qualifications

• 3–5 years of experience in CRM and marketing automation.
• Hands-on experience building and optimizing campaigns using Braze or similar platforms.
• Background in fintech or crypto is preferred, with understanding of trading platforms/digital assets.
• Strong analytical mindset with data-driven marketing and performance tracking.

Responsibilities

• Strategize and implement marketing automation across crypto platforms; build, launch, and optimize automated campaigns (onboarding, activation, retention, re-engagement).
• Manage customer journeys from onboarding to active trading and retention with personalized multi-channel messaging.
• Track campaign performance and lifecycle metrics; create dashboards and reports for senior management.
• Collaborate with product, growth, compliance, and trading teams to align on user experience and messaging.
• Stay updated on crypto trends and ensure campaigns comply with KYC/AML and regional marketing laws.

Skills

CRM & marketing automation

Braze platform

Data-driven marketing

Lifecycle metrics

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Tools

Braze

Job description

As a Marketing Automation Manager and Customer Journey Manager in the crypto space, you will play a key role in optimizing user journeys across our digital asset ecosystem. You will leverage advanced marketing automation tools and data-driven strategies to enhance user engagement, retention, and lifetime value. This role focuses on delivering highly personalized experiences to traders and crypto users, driving growth and loyalty in a fast-paced, regulated environment.

Key Responsibilities

1. 1. Strategize and Implement Marketing Automation Design and execute marketing automation strategies across crypto platforms (web, app, trading interfaces). Build, launch, and optimize automated campaigns (onboarding, activation, retention, re-engagement). Develop and manage campaigns using tools such as Braze, ensuring continuous optimization and performance improvement. Manage lifecycle campaigns including KYC completion, first trade activation, deposits, and trading behavior. Continuously optimize campaign performance to maximize ROI, engagement, and conversion rates.
2. 2. Manage Customer Journey Analyze and optimize the full user lifecycle—from onboarding to active trading and retention. Develop segmented and personalized communication flows based on user behavior (trading activity, wallet usage, portfolio trends). Enhance user experience through targeted messaging across channels (email, push, in-app, SMS). Collaborate cross-functionally to ensure a seamless and consistent user journey.
3. 3. Data Analysis and Reporting Track and analyze campaign performance, user engagement, and lifecycle metrics (CAC, LTV, retention, churn). Use data insights to refine targeting, messaging, and automation workflows. Create dashboards and reports for senior management with actionable insights.
4. 4. Collaboration and Coordination Partner with product, growth, compliance, and trading teams to align on user experience and messaging. Work closely with tech teams to integrate and optimize CRM, CDP, and marketing automation tools. Support go-to-market strategies for new crypto products, features, and token launches.
5. 5. Innovation and Compliance Stay updated on crypto trends, Web3 innovations, and user behavior in digital asset markets. Ensure all campaigns comply with crypto regulations, KYC/AML requirements, and regional marketing laws. Drive experimentation (A/B testing, personalization strategies) to continuously improve performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in CRM and marketing automation, ideally within fintech, crypto, or online trading environments.
• Hands-on experience building and optimizing campaigns using Braze or similar marketing automation platforms.
• Background in fintech or crypto is strongly preferred, with understanding of trading platforms, wallets, or digital assets.
• Strong analytical mindset with experience in data-driven marketing and performance tracking.
• Familiarity with lifecycle marketing metrics (CAC, LTV, retention, churn).
• Experience working in regulated environments with knowledge of compliance (KYC/AML, financial promotions).
• Excellent communication and stakeholder management skills.