Marketing Automation Lead: Lifecycle & Personalization

CFI Financial Group; Dubai; On-site; AED 200,000 - 400,000; Full time

Job summary

CFI Financial Group is seeking a Marketing Automation Lead to own the customer journeys across onboarding, activation, retention and win-back. You will design automated, multi-channel journeys using HubSpot and Braze, guiding segmentation and personalization across markets.

You will partner with Growth and Product to ensure messaging aligns with product capabilities and regulatory requirements, while building a high-performing team and roadmap for automation excellence.

Qualifications

• 6-8 years in marketing automation, CRM, or lifecycle marketing, incl 1-2 years mentoring.
• Bachelor’s degree in Marketing, Business, or related field.
• Hands-on experience with HubSpot and Braze, including multi-step journeys.
• Strong segmentation and personalization using platform tools.
• Broad MarTech fluency across stack; experience with A/B tests.

Responsibilities

• Own customer journey architecture across onboarding, activation, retention, reactivation and win-back.
• Design and launch automated multi-channel journeys (email, push, SMS, WhatsApp, in-app).
• Set global framework for localization while keeping central consistency.
• Build and maintain workflows in HubSpot and Braze; segment by signals and traits.
• Partner with Growth, Product and local market teams to align messaging.
• Own deliverability fundamentals for email and ensure compliance with regulations.
• Hire, coach and manage marketing automation specialists; own roadmap and priorities.

Skills

Marketing automation

CRM

Lifecycle marketing

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Segmentation

A/B testing

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Braze

Iterable

Klaviyo

Salesforce Marketing Cloud

Job description

CFI Financial Group is seeking a Marketing Automation Lead to own the customer journeys across onboarding, activation, retention and win-back. You will design automated, multi-channel journeys using HubSpot and Braze, guiding segmentation and personalization across markets.

You will partner with Growth and Product to ensure messaging aligns with product capabilities and regulatory requirements, while building a high-performing team and roadmap for automation excellence.