Lifecycle Marketing Associate

Setcreative; Dubai; On-site; AED 183,621 - 257,069; Full time

Job summary

Setcreative seeks a Lifecycle Marketing Executive to own the lifecycle marketing engine. You will design and execute multi-channel CRM campaigns to enhance customer retention and growth.

The ideal candidate has 2-3 years in lifecycle marketing and hands-on experience with platforms like Braze and HubSpot. This role is crucial to ensuring effective customer journeys and optimising engagement across various channels.

Qualifications

• 2–3 years of experience in CRM, lifecycle marketing, or marketing automation.
• Hands-on experience with marketing automation platforms.

Responsibilities

• Design and execute multi-channel CRM campaigns.
• Build, manage, and optimise automated customer journeys.
• Monitor campaign performance and present insights.

Skills

CRM

Marketing Automation

A/B Testing

Strong Copywriting

Data Analysis

Tools

Braze

CleverTap

HubSpot

Klaviyo

Job description

About Fasset

Fasset is a regulated stablecoin neobank transforming financial access across emerging markets.

Role Overview

We’re looking for a Lifecycle Marketing Executive who lives and breathes marketing automation. You’ll own our lifecycle marketing engine, building, executing, and optimising automated customer journeys that activate, retain, and grow our user base at scale.

Responsibilities

• Design and execute multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS throughout the full customer lifecycle.
• Build, manage, and optimise automated journeys using our CRM and marketing automation platforms.
• Segment audiences based on behaviour, demographics, and product usage to deliver personalised and relevant messaging.
• Conduct A/B testing and continually optimise campaigns for open rates, CTR, conversion, and retention.
• Collaborate with Product, Data, and Country teams to align messaging with product launches and key milestones.
• Monitor campaign performance and present actionable insights and recommendations to stakeholders.

Requirements

• 2–3 years of experience in CRM, lifecycle marketing, or marketing automation.
• Hands‑on experience with platforms such as Braze, CleverTap, HubSpot, Klaviyo, or equivalent tools.
• Strong copywriting skills with the ability to adapt tone and messaging for different audiences and markets.
• Analytical mindset with confidence in interpreting data and drawing actionable conclusions.
• Understanding of GDPR, CAN‑SPAM, and data privacy best practices.

Nice to Have

• Experience within a fintech, crypto, or consumer tech environment.
• Basic HTML/CSS knowledge for email template customisation.