Senior Associate – Martech & AI Enablement

ADSS; Abu Dhabi Emirate; On-site; AED 350,000 - 650,000; Full time

Job summary

ADSS is seeking a Senior Associate – Martech & AI Enablement in Abu Dhabi to own and evolve the marketing technology, measurement, tracking, automation, and AI enablement ecosystem supporting customer acquisition, engagement, retention, and commercial decision-making.

The role sits at the intersection of marketing, data, technology, analytics, and operations, ensuring platforms are integrated, governed, measured, and used effectively across the full customer lifecycle.

Qualifications

• Experience in martech, marketing operations, CRM, growth marketing, analytics, or digital ops.
• Regulated environment campaign governance, consent, data governance, and controls.
• Hands-on with CRM and lifecycle platforms (Salesforce, HubSpot, Dynamics 365, Braze, SFMC, Adobe Journey Optimizer, Marketo).
• Strong knowledge of GA4, Adobe Analytics, dashboards, MMM, MTA, and funnel analytics.
• Experience with mobile attribution and app analytics (AppsFlyer, Adjust, Branch).
• Familiarity with CRO/experimentation tools (Optimizely, VWO, Contentsquare).
• Ownership of tagging and tracking governance (GTM, Tealium, UTM, event QA).
• SQL basics, data mapping, audience creation, and warehouse/BI concepts.

Responsibilities

• Own and evolve the marketing technology stack across acquisition, CRM, analytics, attribution, CRO, and reporting.
• Evaluate, implement, and optimise platforms, integrations, workflows, and governance processes.
• Lead vendor onboarding, usage reviews, documentation, and cost optimisation.
• Optimize lifecycle journeys from acquisition to retention, including triggers and QA.
• Own tracking governance: GTM, event taxonomy, conversion tracking, pixels, and QA.
• Develop measurement roadmaps and dashboards tying media, acquisition, retention, and revenue.

Skills

Martech

CRM systems

Analytics

AI transformation

Stakeholder management

Education

Bachelor’s degree in Business, Marketing, Data Analytics, Information Systems, or related field

Tools

Salesforce

HubSpot

Dynamics 365

Braze

GA4

Adobe Analytics

GTM

Tealium

AppsFlyer

Job description

ADSS is a successful retail and institutional brokerage based in Abu Dhabi. The company is currently undergoing a multi-year transformation to become a fast-growing, purpose-led, data-driven enterprise that delivers market-leading personalised content, propositions, and experiences to traders. To reinforce client-centricity, the company structure, technology, and operations are being redesigned alongside the creation of a high-performance culture underpinned by The ADSS Way. The objective is for ADSS to become a dynamic, innovative, and trusted market leader, as measured by feedback from clients, talent, shareholders, and competitors.

The Senior Associate – Martech & AI Enablement will own and evolve the marketing technology, measurement, tracking, automation, and AI enablement ecosystem that supports customer acquisition, engagement, retention, and commercial decision-making. The role sits at the intersection of marketing, data, technology, analytics, and operations, ensuring platforms are integrated, governed, measured, and used effectively across the full customer lifecycle.

This role is accountable for building the operating layer that connects paid media, CRM, analytics, tracking, customer data, AI experimentation, and reporting into a reliable marketing performance engine. Success requires both hands‑on platform ownership and the ability to prioritise high‑impact use cases, translate requirements across teams, and ensure every workflow has clear governance, QA, and measurement.

Key responsibilities and accountabilities

• Own and manage the marketing technology stack across acquisition, CRM, analytics, attribution, CRO, and reporting.
• Evaluate, implement, and optimise platforms, integrations, workflows, and governance processes.
• Lead vendor onboarding, usage reviews, documentation, and cost optimisation initiatives.

Marketing Automation & CRM

• Optimise automated lifecycle journeys across acquisition, onboarding, activation, retention, reactivation, and win‑back.
• Configure triggers, workflows, segmentation, suppression logic, and campaign QA processes.
• Ensure data synchronization between CRM, marketing automation, website, app, BI, and customer support platforms.

Data, Tracking & Analytics

• Own end-to-end tracking and tagging governance, including Google Tag Manager, event taxonomy, conversion tracking, pixels, SDK coordination, UTM standards, and QA.
• Partner with performance, CRM, BI, finance, and product teams to own the measurement roadmap across MMM, incrementality testing, MTA, funnel analytics, and campaign performance reporting.
• Develop dashboards, measurement frameworks, and insight packs that connect media investment, customer acquisition, funded account outcomes, retention, and commercial impact.

Integrations & Infrastructure

• Work with developers and platform owners to implement APIs, webhooks, SDKs, and data pipelines.
• Troubleshoot data flow, tag firing, attribution, consent, and integration issues.
• Support migrations, platform upgrades, tracking rollouts, and system architecture documentation.
• Create audience segments and support personalization across web, app, email, paid media, and CRM.
• Enable CDP use cases including identity resolution, customer attributes, behavioral events, and audience activation.
• Improve data quality and the usability of customer insights for campaign decision‑making.

AI Transformation Enablement

• Identify, prioritise, test, and operationalise AI‑enabled marketing workflows that improve speed, insight generation, paid media execution, campaign operations, and decision‑making.
• Research and assess AI applications for paid media, creative production, reporting, segmentation, CRM, lifecycle automation, content operations, and broader marketing operations workflow automation.
• Support MCP connections and AI tool integration by defining practical use cases, workflow requirements, data access needs, governance principles, testing plans, and adoption measurement.
• Own the AI use‑case backlog, prioritisation criteria, pilot roadmap, test design, success metrics, and transition from proof of concept to embedded operating workflow.

Governance & Compliance

• Ensure marketing technology practices align with privacy and consent requirements, including GDPR, UAE PDPL, and relevant regional requirements.
• Maintain documentation for processes, schemas, tags, events, integrations, and access controls.
• Support data governance, audit readiness, and platform permission management.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, Information Systems, or a related field.

Experience

• 4–7+ years’ experience in martech, marketing operations, CRM, growth marketing, marketing analytics, or digital operations, ideally within financial services, fintech, trading, brokerage, banking, payments, crypto, or Web3 environments.
• Experience operating in regulated environments with compliance‑led campaign governance, consent management, data governance, and marketing technology controls.
• Hands‑on experience with CRM and lifecycle automation platforms such as Salesforce, HubSpot, Microsoft Dynamics 365, Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo, or equivalent tools.
• Strong working knowledge of GA4, Adobe Analytics, dashboards, funnel reporting, MMM, incrementality testing, MTA, test‑and‑control design, and performance measurement frameworks.
• Experience with mobile attribution, app analytics, acquisition measurement, SDK coordination, and app event measurement using platforms such as AppsFlyer, Adjust, Branch, or similar MMP tools.
• CRO and experimentation platform experience such as Optimizely, VWO, Contentsquare, Hotjar, Microsoft Clarity, or similar tools.
• Full ownership of tagging and tracking governance, including Google Tag Manager, Tealium, consent‑aware tagging, event QA, UTM governance, conversion tracking, and tagging documentation.
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• SQL basics, data mapping, audience creation, data quality checks, and familiarity with warehouse and BI concepts.
• Experience researching, testing, operationalising, and embedding AI‑enabled marketing tools, MCP connections, and workflow automation across paid media, customer insight, reporting, content operations, personalisation, analytics, and campaign optimisation.
• Ability to work effectively with marketing, product, engineering, BI, compliance, procurement, and vendor teams.

Skills and competencies

• Strategic, analytical, technical, and collaborative mindset with strong problem‑solving capability.
• Martech, MCP, and AI transformation roadmap development, including automation design, process design, and project delivery.
• MMM, incrementality, MTA, KPI development, dashboard logic, performance measurement, and data analysis.
• Systems integration, GTM ownership, tracking QA, SQL basics, and clear technical documentation.
• Stakeholder management, vendor evaluation, collaboration across cross‑functional teams, and cost optimisation.
• Strong documentation discipline with the ability to translate requirements into structured operating processes, dashboards, workflows, and governance materials.