Digital Proposition & Trading Manager

Emirates Integrated Telecommunications Company; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Emirates Integrated Telecommunications Company is seeking a digital trading and campaigns specialist to own cross-channel performance across web, app, and in‑app placements. You’ll develop propositions, manage roadmaps, and steer GTM strategies to boost activation and revenue.

You will execute multi‑channel campaigns, collaborate with Product Owners, Designers and Content Teams, and coordinate with Media to ensure aligned assets and tracking.

Qualifications

• Bachelor’s degree in marketing or business management or equivalent experience.
• 3–5 years of experience in digital trading, digital marketing, or eCommerce performance management.
• Strong understanding of digital ecosystems (web, app, CMS, personalization engines).
• Experience with analytics tools (GA4, Adjust, Adobe or equivalent).
• Uplift in traffic and conversion from internal digital estate.
• Performance of key internal placements (CTR, engagement, conversion).

Responsibilities

• Plan and execute marketing and sales campaigns to drive acquisition, retention, and revenue growth.
• Work closely with Product Owners, Designers, and Content Teams to ensure all assets are aligned with campaign goals and digital brand guidelines.
• Coordinate with Media teams to ensure seamless cross-channel execution and tracking.
• Identify and activate digital levers to increase ARPU and cross-sell rates (e.g., personalized banners, contextual placements, and lifecycle journeys).
• Collaborate with the CRM and Base management team to personalize offers across the customer journey.
• Report weekly on campaign and placement performance, highlighting insights and recommendations to improve effectiveness.
• Conduct A/B testing on creative and placements to optimize engagement and ROI.
• Analyze funnel performance and propose actionable improvements for conversion rate optimization.
• Monitor competitor trading tactics and best practices for internal digital real estate development.

Skills

Campaign management

Stakeholder management

Attention to detail

Education

Bachelor’s degree in marketing or business management related field

Job description

Key Accountabilities

• Proposition
  • Deep segment understanding
  • Develop the proposition
  • Manage the Roadmap
  • Steer the GTM
  • P&L accountability
• Digital Real Estate Management
  • Manage placements such as banners, tiles, carousels, push notifications, and in-app messages to support key propositions and offers.
  • Develop and maintain a digital trading calendar aligned with marketing, product, and commercial priorities.
• Campaign Execution & Coordination
  • Plan and execute marketing and sales campaigns to drive acquisition, retention, and revenue growth.
  • Work closely with Product Owners, Designers, and Content Teams to ensure all assets are aligned with campaign goals and digital brand guidelines.
  • Coordinate with Media teams to ensure seamless cross-channel execution and tracking.
• Upsell & Cross-Sell Enablement
  • Identify and activate digital levers to increase ARPU and cross-sell rates (e.g., personalized banners, contextual placements, and lifecycle journeys).
  • Collaborate with the CRM and Base management team to personalize offers across the customer journey.
• Performance Tracking & Reporting
  • Report weekly on campaign and placement performance, highlighting insights and recommendations to improve effectiveness.
  • Conduct A/B testing on creative and placements to optimize engagement and ROI.
• Continuous Optimization
  • Analyze funnel performance and propose actionable improvements for conversion rate optimization
  • Monitor competitor trading tactics and best practices for internal digital real estate development.

Qualifications

• Bachelor’s degree in marketing or business management related field or equivalent experience

Experience

• 3-5 years of experience in digital trading, digital marketing, or eCommerce performance management.
• Strong understanding of digital ecosystems (web, app, CMS, personalization engines).
• Experience with analytics tools (e.g., GA4, Adjust, Adobe, or equivalent) and data visualization/reporting.
• Uplift in traffic and conversion from internal digital estate.
• Performance of key internal placements (CTR, engagement, conversion).
• Volume and revenue contribution from digital upsell/cross-sell campaigns.
• Improved coordination and efficiency in campaign execution cadence.

Skills

• Proven ability to manage multiple campaigns and digital surfaces simultaneously.
• Strong collaboration and stakeholder management skills (across marketing, design, and product).
• Excellent attention to detail, commercial acumen, and execution discipline.