Digital Advertising Specialist

PlaceUp; Dubai; On-site; AED 300,000 - 550,000; Full time

Job summary

PlaceUp in Dubai seeks a results-driven Digital Advertising Manager to lead performance across Meta, Google Ads, Snapchat, and TikTok. You will manage budgets, optimize ROAS, and coordinate with Marketing, E-commerce, Product, and Retail teams to align campaigns with business goals.

The role emphasizes data analysis, A/B testing, SEO collaboration, email campaigns, and seasonal launches, with a focus on growth opportunities and measurable revenue impact.

Qualifications

• Bachelor's degree in marketing or equivalent.
• 5 to 7 years of experience in digital advertising.
• Experience in Retail or eCommerce.

Responsibilities

• Develop, execute, and optimize paid advertising campaigns across Meta, Google Ads, Snapchat, TikTok.
• Manage and allocate advertising budgets to maximize ROAS.
• Monitor, analyse, and report on campaign performance with insights.
• Conduct market research and audience segmentation to identify growth opportunities.
• Implement customer acquisition, retention, and retargeting strategies.
• Collaborate with Marketing, E-commerce, Product, and Retail teams to align campaigns with goals.
• Perform A/B testing on creatives, audiences, and campaign structures.
• Support product launches, seasonal promotions, and brand campaigns.
• Track KPIs including traffic, conversions, CPA, CTR, ROAS, and revenue.
• Plan, create, and manage email marketing campaigns and customer journeys.
• Develop and execute newsletter strategies to drive engagement and repeat purchases.
• Manage email segmentation and automation flows (welcome series, abandoned cart recovery, post-purchase follow-ups, reengagement).
• Monitor and optimize email performance (open rates, CTR, conversions, revenue attribution).
• Develop and implement SEO strategies to improve rankings and traffic.
• Keyword research and optimise content, pages, metadata, and blogs.
• Monitor SEO performance and provide recommendations to improve rankings.
• Stay updated on industry trends and best practices.

Skills

Paid advertising

ROAS optimization

Campaign performance analysis

A/B testing

Email marketing

Newsletter strategy

Email automation flows

SEO

Keyword research

Market research

Audience segmentation

Budget management

Cross-team collaboration

Education

Bachelor's degree in marketing or equivalent

Job description

Key Responsibilities

• Develop, execute, and optimize paid advertising campaigns across Meta, Google Ads, Snapchat, TikTok, and other relevant digital platforms.
• Manage and allocate advertising budgets effectively to maximize ROAS and business growth.
• Monitor, analyse, and report on campaign performance, providing insights and recommendations for continuous improvement.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Implement customer acquisition, retention, and retargeting strategies across all brands.
• Collaborate closely with Marketing, E-commerce, Product, and Retail teams to align campaigns with business goals.
• Perform A/B testing on creatives, audiences, and campaign structures to improve conversion rates and campaign efficiency.
• Support product launches, seasonal promotions, and brand-specific campaigns.
• Track key performance indicators including traffic, conversions, CPA, CTR, ROAS, and revenue contribution.
• Plan, create, and manage email marketing campaigns, including promotional, transactional, and automated customer journeys.
• Develop and execute newsletter strategies to drive customer engagement, retention, and repeat purchases.
• Manage customer segmentation and email automation flows, including welcome series, abandoned cart recovery, post-purchase follow-ups, and reengagement campaigns.
• Monitor and optimize email marketing performance through open rates, click-through rates, conversion rates, and revenue attribution.
• Develop and implement SEO strategies to improve organic search visibility, website traffic, and search engine rankings.
• Conduct keyword research and optimise website content, landing pages, product pages, metadata, and blog content for search engines.
• Monitor SEO performance and provide recommendations to improve rankings, user engagement, and conversions.
• Stay updated on industry trends, platform developments, search engine algorithm updates, and digital marketing best practices.

Requirements

• Bachelor's degree in marketing or equivalent
• 5 to 7 years of experience in digital advertising
• Eperience in Retail or eCommerce