Marketing Specialist

fäm Properties Dubai; Dubai; On-site; AED 335,000 - 670,000; Full time

Benefits offered by this job

Large budgets and testing freedom

Premium projects access

Performance-focused environment

Job summary

fäm Properties Dubai is seeking a hands-on paid media specialist to own multi-channel campaigns across Meta, Google, TikTok, Snapchat and YouTube. You will optimize budgets, build dashboards, and ensure precise tracking and attribution to drive high-quality real estate leads.

The role requires 3–5 years of direct campaign experience, proficiency in Meta/Google platforms, and strong analytical skills. Dubai-based, with autonomy to test and scale in a premium real estate environment.

Qualifications

• 3-5 years hands-on experience in paid media (not agency-level monitoring - real execution).
• Direct experience managing Meta + Google + TikTok + Snapchat.
• Budgets starting from AED 100k+/month.
• Strong analytical mindset, comfortable with dashboards & Excel/Sheets.
• Perfect understanding of tracking, pixels, CAPI, leads routing.
• Familiar with Meta Ads Manager, Google Ads (Search, Display, Video, PMax).
• Experience with TikTok Ads Manager and Snapchat Ads Manager.
• Knowledge of Google Analytics 4.
• CRM lead flow understanding (HubSpot, Salesforce, internal CRMs).
• Basic Figma/Canva skills.

Responsibilities

• Launch, manage, and optimize campaigns across Meta, Google, TikTok, Snapchat, and YouTube.
• Maintain a clean and consistent campaign structure.
• Build weekly dashboards with CPL, CPQL, CTR, CVR, CAC benchmarks.
• Monitor bids, pacing, and delivery; scale winning campaigns.
• Provide creative briefs for designers and craft high-converting ad copy.

Skills

Paid media

Analytics

Dashboarding

Excel/Sheets

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Snapchat Ads Manager

GA4

GTM

HubSpot

Salesforce

Excel/Sheets

CRM

Job description

Own and scale multi-channel performance marketing across Meta, Google, TikTok, Snapchat, and YouTube to drive high-quality real estate leads, reduce CPL, improve CPQL, and support all project launches, listings, and internal campaigns.

This role directly impacts revenue, agent performance, and project sell-through rate.

1. Multi-Platform Campaign Management

Meta (FB/IG) - Google - TikTok - Snapchat - YouTube

• Launch, manage, and optimize campaigns across all platforms
• Maintain a clean and consistent campaign structure
• Manage large budgets efficiently (AED 100k-500k+/month)

2. Tracking & Analytics

• Ensure 100% accurate tracking & attribution:
• Meta Pixel + CAPI
• TikTok Pixel + Events API
• Snapchat Pixel
• Google Ads + GA4
• GTM full setup
• Build weekly dashboards with CPL, CPQL, CTR, CVR, CAC benchmarks
• Analyze performance daily and make fast decisions

3. Creative Workflow

• Prepare creative briefs for designers
• Write high-converting ad copy (headlines, primary text, CTAs)
• Align creative with psychology-based frameworks (hook > value > CTA)
• Maintain a library of top-performing creatives & insights

5. Daily Optimization

• Monitor bids, pacing, and delivery
• Scale up winning campaigns
• Maintain CPL & CPQL targets
• React quickly to disapprovals or creative fatigue
• 3-5 years hands-on experience in paid media (not agency-level monitoring - real execution)
• Direct experience managing Meta + Google + TikTok + Snapchat
• Experience with real estate is a big advantage
• Managed budgets starting from AED 100k+/month
• Strong analytical mindset, comfortable with dashboards & Excel/Sheets
• Perfect understanding of tracking, pixels, CAPI, leads routing
• Meta Ads Manager
• Google Ads (Search, Display, Video, PMax)
• TikTok Ads Manager
• Snapchat Ads Manager
• Google Analytics 4
• CRM lead flow understanding (HubSpot, Salesforce, internal CRMs)
• Basic Figma/Canva skills

What We Offer

• Work in Dubai's largest and most advanced real estate brokerage
• Large budgets and full freedom to test & scale
• Access to premium projects and performance-focused environment