Manager - Merchandising

FashionUnited; Dubai; On-site; AED 300,000 - 460,000; Full time

Job summary

6thStreet.com is a Dubai-based omnichannel fashion & lifestyle destination offering 1400+ brands across UAE, KSA, and beyond. The Manager – Online Merchandising will lead onsite merchandising for App and Web, driving category performance, campaign execution, search optimization, and daily trading to boost revenue and enhance user experience.

In this role you’ll oversee product sorting, filters, recommendations, and taxonomy; maintain the merchandising calendar; coordinate promotions; and

Qualifications

• 4–6 years of experience in e-commerce or online merchandising.
• Strong understanding of onsite trading and customer journey.
• Experience with analytics tools and reporting dashboards.
• Familiarity with CMS platforms and merchandising tools.
• Excellent cross-functional communication and stakeholder management.

Responsibilities

• Execute onsite merchandising across homepage, category pages, brand pages, and landing pages.
• Manage product sorting, filters, recommendations, upsell and cross-sell placements.
• Ensure accurate product categorization and taxonomy alignment.
• Coordinate campaign launches, seasonal activations, and promotional events onsite.
• Monitor KPIs: traffic, conversion rate, AOV, sales, and engagement.
• Collaborate with Marketing, SEO, CRM, Creative, Category, Product and Tech teams.
• Provide inputs for digital marketing campaigns and site enhancements.

Skills

E-commerce strategy

Conversion optimization

Cross-functional communication

Stakeholder management

Data-driven decision making

Tools

Tableau

GA4

CMS platforms

Job description

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks &Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.

Role Overview

The Manager – Online Merchandising is responsible for executing the onsite merchandising strategy across App and Web, ensuring an engaging, conversion-driven customer journey. This role focuses on category performance, campaign execution, search optimization, and day-to-day trading operations to drive revenue growth and enhance user experience.

Key Responsibilities

• Execute the onsite merchandising plan across homepage, category pages, brand pages, and landing pages.
• Manage product sorting, filters/facets, recommendations, upsell and cross-sell placements.
• Ensure accurate product categorization and taxonomy alignment.
• Maintain merchandising calendar in line with trade, marketing, and brand priorities.
• Coordinate campaign launches, seasonal activations, and promotional events onsite.
• Performance Monitoring & Optimization
• Monitor daily, weekly, and monthly KPIs including traffic, conversion rate, AOV, sales, and engagement.
• Identify underperforming categories and implement corrective actions.
• Conduct regular audits of search functionality, navigation, and user journey.
• Work closely with analytics teams to derive insights and recommend optimization initiatives.
• Track ROI of onsite campaigns and promotional placements.
• Customer Experience & Site Optimization
• Ensure seamless user experience across desktop and mobile platforms.
• Optimize search results, product discoverability, and filtering logic.
• Identify opportunities to improve content placement and product visibility.
• Support A/B testing initiatives for banners, sorting logic, and navigation improvements.
• Cross-Functional Collaboration
• Work closely with Marketing, SEO, CRM, Creative, and Category teams to align trade priorities.
• Coordinate with Product and Tech teams to resolve platform issues and implement enhancements.
• Partner with supply chain and buying teams to manage stock-led merchandising decisions.
• Provide inputs for digital marketing campaigns to ensure onsite consistency.
• Reporting & Governance
• Prepare weekly and monthly performance reports with actionable insights.
• Maintain documentation of merchandising guidelines and best practices.
• Ensure onsite content accuracy, pricing correctness, and promotional compliance.
• Monitor site functionality and escalate technical issues when required.

Qualification & Experience

• 4–6 years of experience in e-commerce or online merchandising.
• Strong understanding of onsite trading, customer journey, and conversion optimization.
• Experience working with analytics tools such as Tableau, Google Analytics (GA4) and reporting dashboards.
• Familiarity with CMS platforms and merchandising tools.
• Strong analytical mindset with the ability to translate data into actions.
• Excellent cross-functional communication and stakeholder management skills.
• Experience in fashion, beauty, lifestyle, or multi-brand retail is preferred.