Senior Digital Merchandiser - Bloomingdale's

Al Tayer Group; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Al Tayer Insignia in Dubai is seeking a Digital Merchandising Manager to enhance on-site customer experience, manage category ownership of Luxury Womenswear, and collaborate with Buying, Studio, Content and Marketing teams to drive launches, campaigns and sales.

You will ensure accurate site content, optimise product discoverability, review live merchandising, analyze performance against targets, and identify opportunities for growth.

Qualifications

• 4+ years of online merchandising experience within luxury retail
• Experience with Google Analytics
• Experience with Salesforce Commerce Cloud
• Strong analytical, Excel and mathematical skills
• Excellent written and verbal communication skills

Responsibilities

• Assure timely and accurate site content, including product images, descriptions, and promotional messaging
• Ensure accuracy of product information and category classification with quality checks
• Optimization of product discoverability through visual merchandising, onsite search, sorting rules and product placement
• Manage mapping and category population so products appear on correct pages
• Collaborate with Buying, Studio, Content and Marketing on site launches and campaigns
• Review live site merchandising daily, including links to landing pages and stock availability
• Own size guides and ensure accuracy across brand configurations
• Analyze past performance to define campaign strategies and optimize pricing and exposure
• Identify opportunities for growth through competitor analysis and market awareness

Skills

Google Analytics

Salesforce Commerce Cloud

Excel

Analytical skills

Communication skills

Tools

Google Analytics

Salesforce Commerce Cloud

Job description

About Us

At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together. Here, you’ll join a diverse, customer‑obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.

Job Description

Responsible for enhancing on‑site customer experience, product discovery, and maximizing sales and sell‑through. Category ownership of Luxury Womenswear and management of key relationships. Responsibilities include on‑site category maintenance, web/app optimization, launches/campaigns, performance reports, visual merchandising.

Responsibilities

Functional Roles and Responsibilities

• Assure timely and accurate site content, including product images, descriptions, and promotional messaging.
• Ensure accuracy of product information, including sizing, color, and category classification, ensuring quality checks are completed for all newly uploaded products.
• Optimization of product discoverability, including visual merchandising, home page exposure, onsite search, sorting rules, product placement, and on‑site content.
• Manage mapping and category population so that all products are represented on the correct pages on site.
• Manage on‑site launches in collaboration with Buying, Studio, Content, and Marketing teams.
• Review live site merchandising daily, including links to landing pages, size guides, and stock availability.
• Manage mega nav, ensuring correct navigation structure, seasonal updates, and that links are working correctly.
• Own size guides, ensuring correct functionality and updating any new or brand‑specific configurations.
• Collaborate with other Digital Merchandisers on cross‑site edits for seasonal and promotional campaigns.
• Analysis of past performance to define campaign strategies, including brands, categories, and products to expose.
• Have good market awareness, regular competitor analysis including pricing, promotions, content, and assortment.
• Daily analysis of customer engagement and sales performance, comparing to budget, previous week, and previous year. Identify actions required to meet site trading targets and opportunities for further growth.
• Track relevant sales funnel KPIs, identify areas for improvement, and own completion of required actions.
• Identify slow‑selling styles and increase sales while being mindful of margins and stock availability.
• Track inventory levels and onsite availability of items featured in upcoming campaigns or exposures, to ensure availability at time of feature.
• Test onsite and marketing promotions, and validate all price changes on staging environment ahead of launch on live site.
• Review customer journey on staging environment for all on‑site launches, making necessary improvements.
• Work with Planning and Buying teams to identify actions for demand forecast based on e‑commerce metrics, including stock/sizing availability or additional range requirements for seasonal events.
• Work with Studio team to ensure product copies and images are consistent, accurate, on‑brand, with excellent quality in terms of style, tone, and optimization for search and customer experience.
• Work with CRM team to align strategy for daily communications, and to provide inputs for trading focus.
• Collaborate with Digital Marketing team to optimize key categories for SEO.
• Collaborate with Product and Tech teams on on‑site enhancements and developments relevant to category.
• Ad Hoc reports as needed to support Digital Merchandising Manager and Digital Trading Team.
• Attend meetings and deputize for Digital Merchandising Manager as necessary.
• Identify improved ways of working and efficiencies within the team.
• Outline best practices in digital merchandising, share with team through trainings and process documentation.

Qualifications

Years of Experience

• 4+ years of online merchandising experience within luxury retail, preferably multi‑brand.

Knowledge and Skills

• Experience with Google Analytics
• Experience with Salesforce Commerce Cloud
• Experience with process optimisation and driving efficiency
• Ability to work well independently and in a team setting.
• Strong individual problem solving and organizational skills.
• Strong written and verbal communication skills.
• Unkept eye for details across both quantitative and qualitative data.
• Strong analytical, Excel and mathematical skills, ideally gained in a planning environment.
• Commercially aware, with creative flair and love for the luxury fashion and beauty product.