Manager - Merchandising

Apparel Group; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

6thStreet.com is seeking a Manager – Online Merchandising to drive onsite trading and optimize the customer journey across App and Web. You will lead category performance, execute campaigns, refine search, and manage day-to-day trading to boost revenue and enhance user experience.

Collaborating with Marketing, SEO, CRM, Creative and Category teams, you will coordinate with Product and Tech to resolve issues, and partner with supply chain to inform stock-led decisions.

Qualifications

• Execute onsite merchandising plans across homepage, category pages, brand pages and landing pages.
• Manage product sorting, filters/facets, recommendations, upsell and cross-sell placements.
• Ensure accurate product categorization and taxonomy alignment.
• Maintain merchandising calendar aligned with trade, marketing and brand priorities.
• Coordinate campaign launches, seasonal activations and promotional events onsite.

Responsibilities

• Monitor daily, weekly, and monthly KPIs including traffic, conversion rate, AOV, sales and engagement.
• Identify underperforming categories and implement corrective actions.
• Conduct regular audits of search functionality, navigation and user journey.
• Work with analytics teams to derive insights and recommend optimization initiatives.
• Track ROI of onsite campaigns and promotional placements.

Skills

Onsite merchandising

Trading strategy

Analytics mindset

Cross-functional collaboration

Stakeholder management

Fashion/retail experience

Education

Tools

Tableau

GA4

Reporting dashboards

CMS platforms

Job description

About The Company

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech‑led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.

Role Overview

The Manager – Online Merchandising is responsible for executing the onsite merchandising strategy across App and Web, ensuring an engaging, conversion‑driven customer journey. This role focuses on category performance, campaign execution, search optimization, and day‑to‑day trading operations to drive revenue growth and enhance user experience.

Key Responsibilities

• Onsite Merchandising & Trading:
  • Execute the onsite merchandising plan across homepage, category pages, brand pages, and landing pages.
  • Manage product sorting, filters/facets, recommendations, upsell and cross‑sell placements.
  • Ensure accurate product categorization and taxonomy alignment.
  • Maintain merchandising calendar in line with trade, marketing, and brand priorities.
  • Coordinate campaign launches, seasonal activations, and promotional events onsite.
• Performance Monitoring & Optimization:
  • Monitor daily, weekly, and monthly KPIs including traffic, conversion rate, AOV, sales, and engagement.
  • Identify underperforming categories and implement corrective actions.
  • Conduct regular audits of search functionality, navigation, and user journey.
  • Work closely with analytics teams to derive insights and recommend optimization initiatives.
  • Track ROI of onsite campaigns and promotional placements.
• Customer Experience & Site Optimization:
  • Ensure seamless user experience across desktop and mobile platforms.
  • Optimize search results, product discoverability, and filtering logic.
  • Identify opportunities to improve content placement and product visibility.
  • Support A/B testing initiatives for banners, sorting logic, and navigation improvements.
• Cross‑Functional Collaboration:
  • Work closely with Marketing, SEO, CRM, Creative, and Category teams to align trade priorities.
  • Coordinate with Product and Tech teams to resolve platform issues and implement enhancements.
  • Partner with supply chain and buying teams to manage stock‑led merchandising decisions.
  • Provide inputs for digital marketing campaigns to ensure onsite consistency.
• Reporting & Governance:
  • Prepare weekly and monthly performance reports with actionable insights.
  • Maintain documentation of merchandising guidelines and best practices.
  • Ensure onsite content accuracy, pricing correctness, and promotional compliance.
  • Monitor site functionality and elevate technical issues when required.

Qualification & Experience

• 4–6 years of experience in e‑commerce or online merchandising.
• Strong understanding of onsite trading, customer journey, and conversion optimization.
• Experience working with analytics tools such as Tableau, Google Analytics (GA4) and reporting dashboards.
• Familiarity with CMS platforms and merchandising tools.
• Strong analytical mindset with the ability to translate data into actions.
• Excellent cross‑functional communication and stakeholder management skills.
• Experience in fashion, beauty, lifestyle, or multi‑brand retail is preferred.

Key Competencies

• Commercial acumen
• Data‑driven decision making
• Attention to detail
• Execution excellence
• Stakeholder management
• Customer‑first mindset