Luxury Hospitality Sales Manager - VIP & Events

The First Group; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

The First Group Hospitality in the United Arab Emirates seeks a Sales Manager to drive revenue growth across premium membership, hospitality, equestrian, and event offerings. You will develop strategies, generate new business, and manage the full sales cycle from lead generation to closing, building strong VIP relationships and ensuring exceptional client experiences.

Candidates should have 3+ years in sales or related roles, a proven track record, and excellent communication and negotiation

Qualifications

• 3+ years of experience in sales, business development, membership, hospitality, luxury retail, private clubs, or a similar role.
• Proven track record of meeting or exceeding sales and revenue targets.
• Experience selling to VIP, high-net-worth, corporate, or institutional clients is highly desirable.
• Strong knowledge of consultative selling, lead generation, negotiation, and closing techniques.
• Excellent communication, presentation, networking, and interpersonal skills.

Responsibilities

• Develop and implement sales strategies to achieve revenue and growth targets.
• Generate new business through networking, referrals, partnerships, market research, and targeted outreach.
• Promote private memberships, hospitality experiences, equestrian programmes, events, and corporate packages.
• Build and maintain strong relationships with VIP, high-net-worth, corporate, and prospective clients.
• Manage the complete sales cycle, from lead generation and qualification to negotiation, closing, and follow-up.
• Conduct presentations, tours, client meetings, site visits, and sales appointments.
• Prepare tailored proposals, packages, quotations, and commercial agreements.
• Maintain accurate records of leads, opportunities, activities, proposals, and sales outcomes.
• Use CRM and sales tools to manage the pipeline and track conversion performance.
• Collaborate with membership, marketing, hospitality, equestrian, and operations teams to deliver a seamless client experience.
• Identify opportunities for corporate partnerships, sponsorships, private events, and strategic collaborations.
• Attend networking events, exhibitions, community gatherings, and promotional activities to represent the property.
• Monitor market trends, competitor offerings, and customer needs to identify new sales opportunities.
• Prepare regular sales reports, forecasts, pipeline updates, and performance analysis.
• Support the development of sales budgets, targets, campaigns, and business plans.
• Ensure all sales activities and communications reflect our luxury positioning and brand standards.
• Follow up with prospects and existing clients to maximise conversions, renewals, repeat business, and referrals.
• Handle client enquiries, objections, negotiations, and concerns with professionalism and discretion.
• Support the creation of sales presentations, brochures, campaigns, newsletters, and promotional materials.
• Maintain confidentiality when handling client information and commercial data.
• Contribute to the continuous improvement of sales processes, packages, systems, and customer experience.
• Perform other sales, business development, and relationship management duties as required.

Skills

Sales

Business development

VIP client relations

Negotiation

CRM proficiency

Networking

English fluency

Time management

Tools

CRM software

Microsoft Office

Job description

The First Group Hospitality in the United Arab Emirates seeks a Sales Manager to drive revenue growth across premium membership, hospitality, equestrian, and event offerings. You will develop strategies, generate new business, and manage the full sales cycle from lead generation to closing, building strong VIP relationships and ensuring exceptional client experiences.

Candidates should have 3+ years in sales or related roles, a proven track record, and excellent communication and negotiation