Luxury Brand Experience Lead for Premium EVs (UAE)

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Al-Futtaim Automotive in the UAE seeks a seasoned experiential marketing lead to plan and execute brand experiences for Denza and Yangwang. You will develop the annual strategy, oversee launches, VIP experiences, roadshows, and managed activations to uphold premium standards.

Deliver personalized luxury experiences to engage high-net-worth clients, coordinate with digital/CRM/PR teams, and ensure timely, on-budget activations with compliant processes.

Qualifications

• 5+ years in experiential marketing, brand experience and events management.
• Demonstrated experience in luxury or premium brand environments (client side or agency).
• Automotive, hospitality, or lifestyle luxury sectors strongly preferred.
• Project management skills with the ability to manage multiple activations.
• Strong communication and presentation skills.
• Valid UAE driver’s license.

Responsibilities

• Develop the annual experiential strategy and brand standards for Denza and Yangwang, ensuring clear brand differentiation.
• Plan and deliver launches, VIP experiences, roadshows, sponsorships, and other brand events from concept through execution.
• Create personalized luxury experiences that support acquisition and retention of High-Net-Worth and Ultra-High-Net-Worth clients.
• Manage experiential agencies, suppliers, venues, contracts, and deliverables to required brand and budget standards.
• Manage experiential budgets, approvals, purchase orders, payments, spend tracking, and post-event reconciliation.
• Coordinate with digital, CRM, PR, social, internal agency, and OEM teams to deliver integrated activations and approvals.
• Complete required training, maintain professional development, and uphold Al-Futtaim values and Electric Mobility brand standards.
• Deliver activations on time, within budget, and to brand standards, with timely reporting, approvals, supplier contracting, training, and full compliance.

Skills

Experiential marketing

Brand experience

Event management

Luxury brand environment

Project management

Communication skills

Education

Bachelor’s Degree in Marketing, Business Administration, Communications, Event Management, or related field

Job description

Al-Futtaim Automotive in the UAE seeks a seasoned experiential marketing lead to plan and execute brand experiences for Denza and Yangwang. You will develop the annual strategy, oversee launches, VIP experiences, roadshows, and managed activations to uphold premium standards.

Deliver personalized luxury experiences to engage high-net-worth clients, coordinate with digital/CRM/PR teams, and ensure timely, on-budget activations with compliant processes.