Experiential Marketing Manager - Luxury Automotive Brands

AlFuttaim; Dubai; On-site; AED 420,000 - 660,000; Full time

Job summary

Al-Futtaim Automotive in Dubai is seeking an experienced Experiential Marketing Manager to lead brand experience initiatives for premium electric vehicle brands Denza and Yangwang in the UAE. You will develop and execute distinctive experiences that elevate luxury positioning and drive customer engagement across launches, VIP events, roadshows and activations.

The role requires 5+ years in experiential marketing within luxury brands, strong project and budget management, and the ability to

Qualifications

• 5 years of experience in experiential marketing, brand experience, and events management.
• Demonstrated experience with luxury or premium brands is mandatory.
• Valid UAE driving license is required.

Responsibilities

• Develop annual experiential marketing strategy for Denza and Yangwang in the UAE.
• Plan and execute premium brand launches and VIP experiences.
• Coordinate with agencies, suppliers, and internal teams to deliver activations on time and within budget.
• Manage budgets, contracts, and post-event reporting.
• Ensure activations meet brand standards and deliver personalized experiences for HNW/UHNW customers.

Skills

Experiential marketing

Brand experience

Event management

Project management

Education

Bachelor's Degree in Marketing/BBA or related field

Job description

Experiential Marketing Manager - Luxury Automotive Brands Job Snapshot - Role: Experiential Marketing Manager - Luxury Automotive Brands - Location: Dubai, United Arab Emirates - Industry: Automotive - Function: Events-Promotional Marketing - Experience: 5 years in experiential marketing, brand experience, and events management - Job Type: Full Time - Work Arrangement: On-site

Al-Futtaim Automotive is seeking an experienced experiential marketing professional to lead brand experience initiatives for Denza and Yangwang, two premium and ultra-luxury electric vehicle brands in the UAE. The role focuses on developing and executing distinctive experiential marketing strategies that strengthen brand positioning, engage luxury automotive customers, and support customer acquisition and retention. Working within the Brand Marketing team, the successful candidate will manage premium vehicle launches, exclusive VIP experiences, roadshows, sponsorship activations, and other brand events. Responsibilities cover the complete event lifecycle, including strategic planning, creative development, agency coordination, budget management, supplier contracting, execution, and performance reporting. The position requires a strong understanding of luxury brand experiences, exceptional project management capabilities, and the ability to deliver personalized engagements for High-Net-Worth (HNW) and Ultra-High-Net-Worth (UHNW) customers. Candidates must have five years of relevant experiential marketing and events management experience, including demonstrated experience in a luxury or premium brand environment. A valid UAE driving license is also required.

Job Details - Country: United Arab Emirates - City: Dubai - Industry: Automotive - Function: Events-Promotional Marketing - Salary: Not disclosed - Gender: No Preference - Candidate Nationality: Not specified - Job Type: Full Time - Work Arrangement: On-site

Key Responsibilities

Experiential Marketing Strategy

• Develop the annual experiential marketing strategy for Denza and Yangwang in the UAE.
• Establish brand experience standards that reflect the positioning of each luxury electric vehicle brand.
• Ensure clear differentiation between Denza and Yangwang across customer experiences and marketing activations.
• Translate brand objectives into practical experiential marketing plans.
• Develop initiatives that support premium brand awareness, customer engagement, acquisition, and retention.
• Maintain consistency with approved brand guidelines and Al-Futtaim Automotive standards.

Luxury Brand Events and Activations

• Plan and execute premium automotive brand launches.
• Develop exclusive VIP experiences for luxury automotive customers.
• Organize roadshows, sponsorship activations, and other experiential marketing events.
• Manage events from initial concept development through final execution.
• Coordinate event schedules, operational requirements, suppliers, and deliverables.
• Ensure that all activations meet agreed quality, timing, and brand standards.
• Deliver distinctive experiences aligned with the expectations of premium and ultra-luxury customers.

High-Net-Worth Customer Engagement

• Create personalized brand experiences for HNW and UHNW customers.
• Develop experiential initiatives that support customer acquisition and long-term retention.
• Ensure customer interactions reflect the premium positioning of Denza and the ultra-luxury positioning of Yangwang.
• Coordinate relevant customer engagement activities with CRM and other marketing teams.
• Maintain a high standard of presentation, service, and attention to detail throughout customer-facing events.

Agency and Supplier Management

• Manage experiential marketing agencies and external service providers.
• Coordinate suppliers, event venues, and other activation partners.
• Oversee supplier contracts and agreed deliverables.
• Ensure agency and supplier performance meets brand expectations.
• Monitor delivery timelines, quality requirements, and contractual obligations.
• Maintain effective communication with external partners throughout project execution.

Budget and Financial Management

• Prepare and manage experiential marketing budgets.
• Coordinate required budget approvals.
• Manage purchase orders and supplier payments.
• Track expenditure against approved budgets.
• Monitor event-related financial commitments.
• Complete post-event financial reconciliation.
• Ensure activations are delivered within approved financial limits.
• Maintain accurate budget and expenditure records.

Integrated Marketing Coordination

• Collaborate with digital marketing teams to support integrated brand activations.
• Coordinate with CRM teams on customer engagement initiatives.
• Work with public relations and social media teams to align event communications.
• Collaborate with internal agency teams on creative and campaign requirements.
• Coordinate with original equipment manufacturer (OEM) stakeholders.
• Manage required marketing approvals and brand-related deliverables.
• Support consistent execution across experiential, digital, CRM, PR, and social media activities.

Project Execution and Performance Reporting

• Manage multiple experiential marketing projects simultaneously.
• Establish clear activation timelines and delivery requirements.
• Monitor project progress and resolve operational challenges.
• Ensure timely completion of required approvals and supplier contracting.
• Deliver events according to approved brand standards and budgets.
• Prepare timely activation and performance reports.
• Complete relevant post-event reporting and reconciliation activities.
• Maintain compliance with applicable company procedures and brand requirements.

Brand Standards and Professional Development

• Uphold Al-Futtaim values in all professional activities.
• Maintain compliance with Electric Mobility brand standards.
• Complete required professional and brand training.
• Keep knowledge current with developments in experiential marketing and luxury customer engagement.
• Participate in relevant learning and development activities.
• Support continuous improvement in event planning and brand experience delivery.

Qualifications and Requirements

Educational Qualifications

• Bachelor 's Degree in Marketing, Business Administration, Communications, Event Management, or a related field.

Professional Experience

• 5 years of experience in experiential marketing, brand experience, and events management.
• Demonstrated experience working with luxury or premium brands is mandatory.
• Relevant luxury brand experience may have been gained in a client-side or agency environment.
• Experience planning and executing experiential marketing activations.
• Ability to manage multiple events and marketing projects.
• Experience coordinating agencies, suppliers, and external stakeholders.
• Understanding of event budgets, supplier management, and project delivery.

Preferred Industry Experience

• Luxury automotive brands.
• Premium hospitality brands.
• Luxury lifestyle brands.
• Other relevant premium or luxury brand environments.

Experience within automotive, hospitality, or lifestyle luxury sectors is strongly preferred.

Required Skills and Competencies

• Strong experiential marketing and brand experience management skills.
• Excellent event planning and execution capabilities.
• Understanding of luxury and ultra-luxury brand positioning.
• Ability to develop personalized experiences for HNW and UHNW customers.
• Strong project management and organizational skills.
• Ability to coordinate multiple activations simultaneously.
• Effective agency and supplier management.
• Budget planning, expenditure tracking, and financial coordination.
• Excellent communication and presentation skills.
• Ability to collaborate with digital, CRM, PR, social media, and OEM stakeholders.
• Strong attention to detail and commitment to brand standards.
• Ability to deliver projects within agreed timelines and budgets.

Driving License Requirement

Valid UAE driving license is mandatory.

About the Team

The successful candidate will join Al-Futtaim Automotive 's Brand Marketing team, which is responsible for developing and strengthening Denza and Yangwang in the UAE market. The team works across experiential marketing, digital marketing, customer relationship management, public relations, social media, internal agencies, and OEM stakeholders to deliver integrated campaigns and premium customer experiences. The position offers an opportunity to contribute to the development of distinctive luxury electric vehicle brand experiences within the UAE 's evolving mobility market.

About Al-Futtaim

Established in the 1930s and headquartered in Dubai, Al-Futtaim is a diversified privately held regional business operating across more than 20 countries. The Group operates in automotive, financial services, real estate, retail, and healthcare, employing more than 40,000 people and representing over 200 internationally recognized brands, including Toyota, Lexus, IKEA, ACE, and Marks & Spencer. Al-Futtaim focuses on digital innovation, artificial intelligence, sustainable growth, and strategic partnerships while creating long-term value for customers, communities, and business partners.

About Al-Futtaim Automotive

Al-Futtaim Automotive is a major regional mobility business operating across eight countries in the Middle East, Asia, and North Africa. Its portfolio includes more than 25 international brands, supported by an integrated mobility ecosystem covering passenger vehicles, commercial vehicles, industrial equipment, logistics, leasing, aftersales, and financial services. With more than 9,000 colleagues, Al-Futtaim Automotive focuses on innovation, digital transformation, and customer experience. The business is actively involved in the development of electric mobility solutions, including the introduction and growth of premium electric vehicle brands in the UAE.

Career Opportunity

This opportunity is suited to an experiential marketing professional with proven luxury brand experience, strong event management expertise, and the ability to deliver premium customer experiences for Denza and Yangwang. The successful candidate will play an important role in shaping the brands ' experiential marketing presence in the UAE, coordinating high-profile activations, engaging luxury automotive customers, and supporting Al-Futtaim Automotive 's electric mobility ambitions.