Brand Experience Manager - Luxury Electric Mobility

AlFuttaim; Dubai; On-site; AED 150,000 - 210,000; Full time

Job summary

Al-Futtaim invites a Brand Experience Manager to lead luxury electric mobility activations in Dubai, shaping premium experiences for Denza and YangWang across launches, VIP engagements, roadshows and integrated activations.

Working within the Brand Marketing team, you will develop the annual experiential strategy, manage activations from concept to delivery, and create personalized luxury experiences for High-Net-Worth clients.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5 years in experiential marketing and events management.
• Experience in luxury or premium brand environments is mandatory.
• Experience in automotive, hospitality, or lifestyle sectors is preferred.
• Strong project management and budget oversight.
• Valid UAE driving license.

Responsibilities

• Develop the annual experiential strategy and brand standards for Denza and YangWang.
• Plan and execute vehicle launches, VIP experiences, roadshows, sponsorships, and other brand events.
• Manage experiential projects from concept development through final delivery.
• Design personalized luxury experiences for High-Net-Worth and Ultra-High-Net-Worth clients.
• Ensure every activation is delivered on time, within approved budgets, and according to brand standards.
• Maintain reporting, approvals, training, supplier contracting, and compliance throughout delivery.
• Manage experiential agencies, suppliers, venues, contracts, and ensure alignment with brand and budget parameters.
• Track activation expenditure and complete post-event financial reconciliation.
• Coordinate integrated activations with digital, CRM, PR, social media, and OEM teams.

Skills

Experiential marketing

Brand experience

Events management

Education

Bachelor's degree in Marketing or related field

Job description

Brand Experience Manager - Luxury Electric Mobility Job Snapshot Role: Brand Experience Manager - Luxury Electric Mobility Location: Dubai, UAE Industry: Automotive Function: Marketing Experience: 5 years in experiential marketing, brand experience, and events management Job Type: Full Time Position

Al-Futtaim is hiring a Brand Experience Manager - Luxury Electric Mobility in Dubai, UAE to lead experiential marketing and premium brand programmes for Denza and YangWang. Working within the Brand Marketing team, the role will shape distinctive experiences for two premium and ultra-luxury electric vehicle brands, covering launches, VIP engagements, roadshows, sponsorships, and integrated activations. The position requires proven luxury or premium brand experience together with strong project, agency, supplier, and budget management capabilities.

Job Details Country: UAE City: Dubai Industry: Automotive Function: Marketing Salary: Not disclosed Gender: No Preference Candidate Nationality: Not specified Job Type: Full Time Work Arrangement: On-site

Overview of the Role BYD is a global technology company focused on electric mobility, battery innovation, and sustainable transport solutions. Within Al-Futtaim Automotive, this position will support the development of Denza and YangWang in the UAE through carefully planned experiential programmes and differentiated brand experiences. The Brand Experience Manager will take responsibility for the annual experiential strategy and manage activations from initial concept through execution and post-event reconciliation. A key element of the role is creating personalized luxury experiences designed to support the acquisition and retention of High-Net-Worth and Ultra-High-Net-Worth clients.

What You Will Do Brand Experience and Activations

• Develop the annual experiential strategy and brand standards for Denza and YangWang while maintaining clear differentiation between the two brands.
• Plan and execute vehicle launches, VIP experiences, roadshows, sponsorships, and other brand events.
• Manage experiential projects from concept development through final delivery.
• Design personalized luxury experiences appropriate for High-Net-Worth and Ultra-High-Net-Worth clients.
• Ensure every activation is delivered on time, within approved budgets, and according to required brand standards.
• Maintain appropriate reporting, approvals, training, supplier contracting, and compliance throughout delivery.

Agency and Supplier Management

Manage experiential agencies, suppliers, venues, contracts, and associated deliverables. Ensure external partners understand the required standards and that their work remains aligned with approved brand, commercial, and budget parameters.

Budget and Commercial Control

• Manage experiential marketing budgets and required approvals.
• Coordinate purchase orders and payments.
• Track activation expenditure throughout delivery.
• Complete post-event financial reconciliation.
• Maintain appropriate control over supplier commitments and event-related spending.

Integrated Marketing Coordination

Work closely with digital, CRM, PR, social media, internal agency, and OEM teams to coordinate integrated activations and secure necessary approvals. Maintain effective communication across stakeholders so experiential activity supports the wider brand marketing programme.

Required Skills and Experience

• Bachelor 's Degree in Marketing, Business Administration, Communications, Event Management, or a related field.
• 5 years of experience in experiential marketing, brand experience, and events management.
• Demonstrated experience within luxury or premium brand environments is mandatory, either client-side or agency-side.
• Experience within automotive, hospitality, or lifestyle luxury sectors is strongly preferred.
• Strong project management skills with the ability to manage multiple activations.
• Effective communication and presentation skills.
• Experience coordinating agencies, suppliers, venues, and external partners.
• Ability to manage event budgets, approvals, contracting, and reporting.
• Valid UAE driver 's license.

About the Team

The role sits within the Brand Marketing team responsible for developing and strengthening Denza and YangWang in the UAE. The team works across experiential marketing, digital, CRM, PR, social media, internal agencies, and OEM stakeholders to deliver coordinated campaigns and premium customer experiences.

About Al-Futtaim Automotive

Al-Futtaim Automotive operates across eight countries in the Middle East, Asia, and North Africa and has a portfolio of more than 25 automotive and mobility brands. Its activities span passenger vehicles, commercial vehicles, industrial equipment, logistics, leasing, aftersales, and financial services. With more than 9000 colleagues, the business is focused on mobility, customer experience, innovation, and digital transformation while working with international automotive brands to respond to evolving customer and market requirements.