Brand Experience Manager

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Al-Futtaim Automotive in the UAE seeks a seasoned experiential marketing lead to plan and execute brand experiences for Denza and Yangwang. You will develop the annual strategy, oversee launches, VIP experiences, roadshows, and managed activations to uphold premium standards.

Deliver personalized luxury experiences to engage high-net-worth clients, coordinate with digital/CRM/PR teams, and ensure timely, on-budget activations with compliant processes.

Qualifications

• 5+ years in experiential marketing, brand experience and events management.
• Demonstrated experience in luxury or premium brand environments (client side or agency).
• Automotive, hospitality, or lifestyle luxury sectors strongly preferred.
• Project management skills with the ability to manage multiple activations.
• Strong communication and presentation skills.
• Valid UAE driver’s license.

Responsibilities

• Develop the annual experiential strategy and brand standards for Denza and Yangwang, ensuring clear brand differentiation.
• Plan and deliver launches, VIP experiences, roadshows, sponsorships, and other brand events from concept through execution.
• Create personalized luxury experiences that support acquisition and retention of High-Net-Worth and Ultra-High-Net-Worth clients.
• Manage experiential agencies, suppliers, venues, contracts, and deliverables to required brand and budget standards.
• Manage experiential budgets, approvals, purchase orders, payments, spend tracking, and post-event reconciliation.
• Coordinate with digital, CRM, PR, social, internal agency, and OEM teams to deliver integrated activations and approvals.
• Complete required training, maintain professional development, and uphold Al-Futtaim values and Electric Mobility brand standards.
• Deliver activations on time, within budget, and to brand standards, with timely reporting, approvals, supplier contracting, training, and full compliance.

Skills

Experiential marketing

Brand experience

Event management

Luxury brand environment

Project management

Communication skills

Education

Bachelor’s Degree in Marketing, Business Administration, Communications, Event Management, or related field

Job description

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About Al-Futtaim
Established in the 1930s, Al-Futtaim is one of the most diversified and progressive privately held regional businesses, headquartered in Dubai. Operating across more than 20 countries, the Group spans automotive, financial services, real estate, retail and health. With more than 40,000 employees, Al-Futtaim represents over 200 of the world’s most recognised brands, including Toyota, Lexus, IKEA, ACE and Marks & Spencer. Driven by its purpose to enrich lives and elevate communities, Al-Futtaim focuses on digital innovation, AI, sustainable growth and strategic partnerships, creating long-term value for customers, communities and partners while building a responsible legacy for future generations.

Overview Of The Role:

• BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life”, BYD is shaping a zero-emission future worldwide.
• As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, you will be at the forefront of the UAE’s electric mobility transformation. In this role, you will lead the planning, development, and execution of brand experience and experiential marketing programmes for Denza and YangWang - two premium and ultra-luxury electric vehicle brands in the UAE market.

What You Will Do:

• Develop the annual experiential strategy and brand standards for Denza and Yangwang, ensuring clear brand differentiation.
• Plan and deliver launches, VIP experiences, roadshows, sponsorships, and other brand events from concept through execution.
• Create personalized luxury experiences that support acquisition and retention of High-Net-Worth and Ultra-High-Net-Worth clients.
• Manage experiential agencies, suppliers, venues, contracts, and deliverables to required brand and budget standards.
• Manage experiential budgets, approvals, purchase orders, payments, spend tracking, and post-event reconciliation.
• Coordinate with digital, CRM, PR, social, internal agency, and OEM teams to deliver integrated activations and approvals.
• Complete required training, maintain professional development, and uphold Al-Futtaim values and Electric Mobility brand standards.
• Deliver activations on time, within budget, and to brand standards, with timely reporting, approvals, supplier contracting, training, and full compliance.

Required Skills To Be Successful:

• Bachelor’s Degree in Marketing, Business Administration, Communications, Event Management, or a related field.
• 5 years in experiential marketing, brand experience and events management.
• Demonstrated experience in luxury or premium brand environments is mandatory (client side or agency).
• Automotive, hospitality, or lifestyle luxury sectors strongly preferred.
• Project management skills with the ability to manage multiple activations.
• Communication and presentation skills.
• Valid UAE driver’s license.

About The Team:

• You will be part of a Brand Marketing team responsible for building and strengthening the Denza and Yangwang brands in the UAE. The team works collaboratively across experiential marketing, digital, CRM, PR, social media, internal agencies, and OEM stakeholders to deliver integrated campaigns and premium brand experiences.

Al-Futtaim Automotive is one of the region's leading mobility businesses, operating across eight countries in the Middle East, Asia and North Africa.

With a portfolio of more than 25 world-leading brands, we deliver one of the region's most comprehensive mobility ecosystems.

Our capabilities span passenger vehicles, commercial vehicles and industrial equipment, backed by integrated logistics, leasing, aftersales and financial services that deliver a seamless customer experience across every stage of the mobility journey.

Our vision is to become a world-class mobility player, creating better experiences for our customers through innovation, digital transformation and a relentless focus on customer experience. We work alongside some of the world's most trusted automotive brands to shape the future of mobility, delivering solutions that meet the evolving needs of individuals, businesses and communities.

Behind everything we do is a team of more than 9,000 colleagues united by ambition, collaboration and a shared commitment to progress. Together, we're shaping the future of mobility, embracing new technologies and creating better experiences for our customers. At Al-Futtaim Automotive, you'll be empowered to turn ambition into action and help move our customers, our business and your career forward.