Lifecycle Marketing Automation Architect

Tanqeeb; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Equiti is expanding its Digital Product team and seeks a detail-oriented Lifecycle Marketing Specialist for a fully remote role, collaborating with our Dubai-based team. You will design, execute, and optimize cross-channel journeys to activate, engage, and convert both retail and B2B clients.

In this fast-paced fintech setting, you’ll leverage segmentation and automation to deliver personalized experiences, test relentlessly, and drive activation, retention, and revenue across the client

Qualifications

• 2+ years of experience in Lifecycle Marketing, CRM, or Marketing Automation within fintech, trading, or digital platforms.
• Strong understanding of client lifecycle, segmentation, and personalization.
• Hands-on experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, MoEngage, Twilio, etc.).
• Experience running multi-channel lifecycle campaigns (email, push, in-app, WhatsApp).
• Strong analytical skills with ability to convert data into actionable strategy.
• Strong technical, analytical, and problem-solving mindset.
• Good communication and cross-functional collaboration skills.
• Self-driven and comfortable in fast-moving environments.

Responsibilities

• Develop lifecycle strategies to convert, engage, and re-engage clients across key lifecycle stages.
• Design and execute multi-channel campaigns across email, push, in-app, and WhatsApp.
• Build and maintain behavioral and transactional audience segments to drive relevance and personalization.
• Launch and optimize automated and trigger-based campaigns using data insights.
• Run A/B tests across messaging, timing, frequency, and audience to improve conversion and engagement.
• Analyze campaign and client behavior data to continuously optimize lifecycle performance.
• Support product and feature launches by driving adoption through lifecycle channels.
• Collaborate with dedicated teams on data, APIs, segmentation, and journey execution.
• Contribute to messaging, copy, and campaign design while maintaining high standards of relevance and compliance.
• Increase lifecycle contribution to client activation, trading activity, retention, and revenue.
• Report on performance, generate insights, and support stakeholder reviews.

Skills

Lifecycle marketing

CRM

Marketing automation

Data analysis

Cross-functional

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Braze

MoEngage

Twilio

Job description

Equiti is expanding its Digital Product team and seeks a detail-oriented Lifecycle Marketing Specialist for a fully remote role, collaborating with our Dubai-based team. You will design, execute, and optimize cross-channel journeys to activate, engage, and convert both retail and B2B clients.

In this fast-paced fintech setting, you’ll leverage segmentation and automation to deliver personalized experiences, test relentlessly, and drive activation, retention, and revenue across the client