Automated lifecycle Specialist

Equiti Group; Dubai; Remote; AED 120,000 - 240,000; Full time

Job summary

Equiti is a pioneering fintech firm seeking a fully remote Lifecycle Marketing Specialist to design, execute, and optimize data-driven customer journeys across the client lifecycle. You will work with the Dubai-based team to deliver personalized experiences that drive activation, engagement, and conversion for retail and B2B clients.

You will collaborate with Product, BI, Tech, and Commercial teams to translate data into high-impact lifecycle strategies and measurable business growth, using

Qualifications

• 2+ years of experience in Lifecycle Marketing, CRM, or Marketing Automation within fintech, trading, or digital platforms.
• Strong understanding of client lifecycle, segmentation, and personalization.
• Hands-on experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, MoEngage, Twilio, etc.).
• Experience running multi-channel lifecycle campaigns (email, push, in-app, WhatsApp).
• Strong analytical skills with ability to convert data into actionable strategy.
• Strong technical, analytical, and problem-solving mindset.
• Good communication and cross-functional collaboration skills.
• Self-driven and comfortable in fast-moving environments.

Responsibilities

• Develop lifecycle strategies to convert, engage, and re-engage clients across key lifecycle stages.
• Design and execute multi-channel campaigns across email, push, in-app, and WhatsApp.
• Build and maintain behavioral and transactional audience segments to drive relevance and personalization.
• Launch and optimize automated and trigger-based campaigns using data insights.
• Run A/B tests across messaging, timing, frequency, and audience to improve conversion and engagement.
• Analyze campaign and client behavior data to continuously optimize lifecycle performance.
• Support product and feature launches by driving adoption through lifecycle channels.
• Collaborate with dedicated teams on data, APIs, segmentation, and journey execution.
• Contribute to messaging, copy, and campaign design while maintaining high standards of relevance and compliance.
• Increase lifecycle contribution to client activation, trading activity, retention, and revenue.
• Report on performance, generate insights, and support stakeholder reviews.

Skills

Lifecycle Marketing

CRM

Marketing Automation

Data-driven

Multi-channel Campaigns

Analytics

Cross-functional collaboration

Self-driven

Tools

Salesforce Marketing Cloud

Braze

MoEngage

Twilio

Job description

Equiti is a pioneering fintech firm and world‑class provider of multi‑asset fintech products - from liquidity solutions to in‑house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.

Think finance is stuffy? Think again.

At Equiti, we’re building fintech with a purpose: making wealth tools accessible to everyone. As we continue to grow, we’re seeking talented individuals who thrive in innovative environments. , and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Digital Product department would like to welcome a detail‑oriented.

Automated Lifecycle Specialist for a fully remote position working closely with our Dubai-based team.

As a Lifecycle Marketing Specialist, you will design, execute, and optimize data‑driven, multi‑channel customer journeys across the client lifecycle within a fast‑paced fintech environment. You will leverage segmentation, automation, and behavioral insights to deliver personalized experiences that drive activation, engagement, and conversion across both retail and B2B clients.

You will work closely with Product, BI, Tech, and Commercial teams to translate data into high‑impact lifecycle strategies and measurable business growth.

Responsibilities

• Develop lifecycle strategies to convert, engage, and re‑engage clients across key lifecycle stages.
• Design and execute multi‑channel campaigns across email, push, in‑app, and WhatsApp.
• Build and maintain behavioral and transactional audience segments to drive relevance and personalization.
• Launch and optimize automated and trigger‑based campaigns using data insights.
• Run A/B tests across messaging, timing, frequency, and audience to improve conversion and engagement.
• Analyze campaign and client behavior data to continuously optimize lifecycle performance.
• Support product and feature launches by driving adoption through lifecycle channels.
• Collaborate with dedicated teams on data, APIs, segmentation, and journey execution.
• Contribute to messaging, copy, and campaign design while maintaining high standards of relevance and compliance.
• Increase lifecycle contribution to client activation, trading activity, retention, and revenue.
• Report on performance, generate insights, and support stakeholder reviews.

Experience Requirements

• 2+ years of experience in Lifecycle Marketing, CRM, or Marketing Automation within fintech, trading, or digital platforms.
• Strong understanding of client lifecycle, segmentation, and personalization.
• Hands‑on experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, MoEngage, Twilio, etc.).
• Experience running multi‑channel lifecycle campaigns (email, push, in‑app, WhatsApp).
• Strong analytical skills with ability to convert data into actionable strategy.
• Strong technical, analytical, and problem‑solving mindset.
• Good communication and cross‑functional collaboration skills.
• Self‑driven and comfortable in fast‑moving environments.

With energy, drive, and imagination, there’s no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.

Equiti is an equal opportunity employer.

“Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.