Lifecycle Marketing Architect for Fitness & Wellness Brands

Mefitpro; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

MEFITPRO and QOOAH in Dubai are seeking a CRM & Lifecycle Marketing Specialist to own CRM and lifecycle marketing across both brands. You will turn customer data into engaging journeys, driving retention, repeat revenue, and lifecycle profitability.

The role requires hands-on CRM capabilities, analytics, segmentation, and automation, collaborating with marketing leadership, sales, e-commerce, and content teams.

Qualifications

• 3–4 years of hands-on experience in CRM, lifecycle marketing, email marketing, or marketing automation.
• Proven experience building automated customer journeys that improve conversion, retention, or repeat revenue.
• Strong experience with CRM and email automation platforms (Drip, Klaviyo, ActiveCampaign, SFMC).
• Experience with customer segmentation, behavioural triggers, workflow automation, and reporting.
• Strong understanding of lifecycle metrics: retention, repeat purchase rate, and LTV.
• Excellent English copywriting and communication skills.

Responsibilities

• Develop, execute, and optimise lifecycle marketing programmes across email, WhatsApp, SMS and other channels.
• Build automated journeys based on customer behaviour, purchase history, and lifecycle stage.
• Segment databases to deliver personalised communications.
• Maintain campaign calendars aligned with launches, promotions and seasonal activity.
• Identify opportunities to improve lead conversion, retention, and lifetime value.
• Ensure communications align with each brand's positioning and commercial objectives.
• Collaborate with sales, e-commerce, and content teams to scale journeys.
• Configure, manage and optimise CRM and marketing automation platforms.
• Create workflows, triggers, templates, and automation, with clear documentation.

Skills

CRM

Lifecycle marketing

Email marketing

Marketing automation

Data analysis

Copywriting (English)

Campaign reporting

English communication

Tools

Drip

Klaviyo

ActiveCampaign

Salesforce Marketing Cloud

Job description

MEFITPRO and QOOAH in Dubai are seeking a CRM & Lifecycle Marketing Specialist to own CRM and lifecycle marketing across both brands. You will turn customer data into engaging journeys, driving retention, repeat revenue, and lifecycle profitability.

The role requires hands-on CRM capabilities, analytics, segmentation, and automation, collaborating with marketing leadership, sales, e-commerce, and content teams.