Lifecycle Growth Lead: Activation & Retention (UAE)

OKX; Dubai; On-site; AED 350,000 - 550,000; Full time

Benefits offered by this job

L&D programs

Education subsidy

Team building events

Wellness and meal allowances

Healthcare schemes

Job summary

OKX is seeking a Growth Manager for Activation & Retention in the UAE to own end-to-end lifecycle strategy—from registration to activation, retention, and reactivation. You will build segmented journeys across push, email, in-app, and SMS, coordinating with product and marketing to optimize campaigns in a regulated environment.

You’ll work closely with Data, Compliance, Risk, and Customer Service to remove lifecycle friction, measure ROI, and scale growth programs through cross-functional

Qualifications

• 4–8 years of lifecycle marketing, CRM, growth, or campaign operations with measurable activation/retention gains.
• Hands-on experience with CRM/journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable.
• Strong segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation.
• Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an advantage.
• Strong commercial judgement, project management, and cross-functional stakeholder leadership.
• Excellent English communication skills in a fast-moving, regulated environment.

Responsibilities

• Own activation and retention strategy from registration through first deposit, repeat activity and reactivation.
• Create segmented journeys across push, email, in-app, SMS, incentives, and product experiences.
• Develop onboarding, habit-building, churn-prevention, and win-back programmes for multiple segments.
• Own lifecycle campaign calendar end-to-end: business case, brief, audience, budget, approvals, QA, launch, review.
• Coordinate CRM, product, content, creative, and promotions with UAE compliance.
• Manage incentive economics and ROI balancing customer value and operational complexity.
• Use funnel, cohort, and behavioural analytics to identify drop-offs and opportunities.
• Run hypothesis-led experiments and translate insights into roadmaps.
• Build scalable playbooks, dashboards, and operating processes for lifecycle growth.

Skills

Lifecycle marketing

CRM

Growth

Customer engagement

Campaign operations

Segmentation

Lifecycle automation

Experimentation

Campaign measurement

Personalisation

Tools

Braze

CleverTap

Salesforce Marketing Cloud

Iterable

Job description

OKX is seeking a Growth Manager for Activation & Retention in the UAE to own end-to-end lifecycle strategy—from registration to activation, retention, and reactivation. You will build segmented journeys across push, email, in-app, and SMS, coordinating with product and marketing to optimize campaigns in a regulated environment.

You’ll work closely with Data, Compliance, Risk, and Customer Service to remove lifecycle friction, measure ROI, and scale growth programs through cross-functional