Growth Manager: Activation & Retention

OKX; Dubai; On-site; AED 300,000 - 420,000; Full time

Benefits offered by this job

Competitive compensation

Education subsidy

Team building programs

Wellness and meal allowances

Job summary

OKX is seeking a Lifecycle Growth Lead to own activation, retention, and reactivation across key customer segments, using data, experimentation and multi-channel CRM to drive growth. You will shape journeys and programs with a hands-on approach to improve activation, retention and reactivation rates.

Collaborating with Product, Data, Marketing, Compliance, Risk and Customer Service, you’ll optimize journeys, remove lifecycle friction, and build scalable growth programs in a fast-moving,

Qualifications

• 4–8 years of experience in lifecycle marketing, CRM growth, or related fields with a track record of improving activation or retention.
• Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent.
• Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation.
• Analytical fluency across funnels, cohorts, dashboards, and campaign ROI.
• SQL experience is an advantage.

Responsibilities

• Own the activation and retention strategy from registration through reactivation.
• Build segmented customer journeys across push, email, in-app messaging, SMS.
• Develop onboarding, habit-building, churn-prevention and win-back programmes.
• Own the lifecycle campaign calendar end-to-end: briefs, audience, budget approvals, QA, launch, reporting, post-campaign review.
• Coordinate CRM content, creative and promotions ensuring timelines, ownership and UAE compliance.
• Manage incentive economics and campaign ROI balancing customer value with commercial impact.
• Use funnel, cohort and behavioural analysis to identify drop-offs and prioritise opportunities.
• Partner with Product, Data, Marketing, Compliance, Risk and Customer Service to translate insights into roadmap.
• Build scalable playbooks, dashboards, reporting standards and operating processes.

Skills

Lifecycle marketing

CRM growth

Customer engagement

Campaign operations

Segmentation

Lifecycle automation

Experimentation

Personalisation

SQL

Campaign measurement

Tools

Braze

CleverTap

Salesforce Marketing Cloud

Iterable

Job description

About the Opportunity

This is an exciting opportunity to own and shape the end-to-end customer lifecycle strategy driving activation engagement retention and reactivation across key customer segments The role combines strategic ownership with hands-on campaign execution using data experimentation personalisation and multi-channel CRM to identify and unlock growth opportunities Working closely with Product Data Marketing Compliance Risk and Customer Service you ll optimise customer journeys improve campaign ROI remove lifecycle friction and build scalable growth programmes and processes in a fast-moving regulated environment

What You ll Be Doing

Lifecycle Growth Own the activation and retention strategy from registration and KYC through first deposit first trade repeat activity dormancy and reactivation Build segmented customer journeys across push email in-app messaging SMS incentives and product experiences Develop onboarding habit-building churn-prevention and win-back programmes for retail high-value dormant and VIP segments Campaign Management Own the lifecycle campaign calendar and manage campaigns end to end business case brief audience budget approvals QA launch reporting and post-campaign review Coordinate CRM product content creative and promotional campaigns ensuring clear timelines ownership and compliance with UAE requirements Manage incentive economics and campaign ROI balancing customer value commercial impact and operational complexity Analytics and Operations Use funnel cohort and behavioural analysis to identify drop-offs and prioritise the highest-impact opportunities Run hypothesis-led experiments across audience message timing channel offer and product experience Partner with Product Data Marketing Compliance Risk and Customer Service to remove lifecycle friction and translate insights into roadmap recommendations Build scalable playbooks dashboards reporting standards and operating processes for lifecycle growth

What We Look For In You

4 - 8 years of experience in lifecycle marketing CRM growth customer engagement or campaign operations with a measurable record of improving activation or retention Hands-on experience with CRM and journey tools such as Braze CleverTap Salesforce Marketing Cloud Iterable or equivalent Strong understanding of segmentation lifecycle automation experimentation campaign measurement and personalisation Analytical fluency across funnels cohorts dashboards and campaign ROI SQL experience is an advantage Strong commercial judgement project management and cross-functional stakeholder leadership Excellent English communication skills and comfort operating in a fast-moving regulated environment Nice to Haves Experience in crypto fintech payments trading marketplaces or high-frequency consumer products Knowledge of the UAE customer and payments landscape Arabic capability is an advantage.

Perks

amp Benefits Competitive total compensation package L amp D programs and Education subsidy for employees growth and development Various team building programs and company events Wellness and meal allowances nbsp 4 - 8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations, with a measurable record of improving activation or retention.Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent.Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation.Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an advantage.Strong commercial judgement, project management, and cross-functional stakeholder leadership.Excellent English communication skills and comfort operating in a fast-moving, regulated environment.Nice to Haves: Experience in crypto, fintech, payments, trading, marketplaces, or high-frequency consumer products.Knowledge of the UAE customer and payments landscape; Arabic capability is an advantage.