Lifecycle Growth Architect: Activation & Retention

OKX; Dubai; On-site; AED 300,000 - 420,000; Full time

Benefits offered by this job

Competitive compensation

Education subsidy

Team building programs

Wellness and meal allowances

Job summary

OKX is seeking a Lifecycle Growth Lead to own activation, retention, and reactivation across key customer segments, using data, experimentation and multi-channel CRM to drive growth. You will shape journeys and programs with a hands-on approach to improve activation, retention and reactivation rates.

Collaborating with Product, Data, Marketing, Compliance, Risk and Customer Service, you’ll optimize journeys, remove lifecycle friction, and build scalable growth programs in a fast-moving,

Qualifications

• 4–8 years of experience in lifecycle marketing, CRM growth, or related fields with a track record of improving activation or retention.
• Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent.
• Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation.
• Analytical fluency across funnels, cohorts, dashboards, and campaign ROI.
• SQL experience is an advantage.

Responsibilities

• Own the activation and retention strategy from registration through reactivation.
• Build segmented customer journeys across push, email, in-app messaging, SMS.
• Develop onboarding, habit-building, churn-prevention and win-back programmes.
• Own the lifecycle campaign calendar end-to-end: briefs, audience, budget approvals, QA, launch, reporting, post-campaign review.
• Coordinate CRM content, creative and promotions ensuring timelines, ownership and UAE compliance.
• Manage incentive economics and campaign ROI balancing customer value with commercial impact.
• Use funnel, cohort and behavioural analysis to identify drop-offs and prioritise opportunities.
• Partner with Product, Data, Marketing, Compliance, Risk and Customer Service to translate insights into roadmap.
• Build scalable playbooks, dashboards, reporting standards and operating processes.

Skills

Lifecycle marketing

CRM growth

Customer engagement

Campaign operations

Segmentation

Lifecycle automation

Experimentation

Personalisation

SQL

Campaign measurement

Tools

Braze

CleverTap

Salesforce Marketing Cloud

Iterable

Job description

OKX is seeking a Lifecycle Growth Lead to own activation, retention, and reactivation across key customer segments, using data, experimentation and multi-channel CRM to drive growth. You will shape journeys and programs with a hands-on approach to improve activation, retention and reactivation rates.

Collaborating with Product, Data, Marketing, Compliance, Risk and Customer Service, you’ll optimize journeys, remove lifecycle friction, and build scalable growth programs in a fast-moving,