Growth Manager: Activation & Retention - UAE

United States Digital Space LLC; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

United States Digital Space LLC in Dubai is seeking a Lifecycle Growth professional to own end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key customer segments in a fast-moving, regulated environment.

Collaborate with Product, Data, Marketing, Compliance, Risk, and Customer Service to optimise journeys, improve campaign ROI, remove lifecycle friction, and build scalable playbooks and dashboards.

Qualifications

• Experience in lifecycle marketing, CRM, and growth initiatives.
• Ability to build multi-channel campaigns and optimise activation/retention.
• Strong data-driven decision making and experimentation mindset.

Responsibilities

• Own activation and retention strategy from registration through reactivation.
• Build segmented journeys across push, email, in-app, SMS.
• Develop onboarding, habit-building, churn-prevention, and win-back programmes.
• Own lifecycle campaign calendar end to end, from business case to post‑campaign review.
• Coordinate CRM, product, content, creative, and promos with UAE compliance.
• Manage incentive economics and campaign ROI.
• Use funnel/cohort analysis to identify key improvement opportunities.
• Run hypothesis-led experiments on audience, timing, and offers.
• Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service to remove lifecycle friction and translate insights into roadmap.
• Build scalable playbooks, dashboards, and operating processes for lifecycle growth.

Skills

Lifecycle marketing

CRM

Growth

Campaign ops

AB testing

Stakeholder mgmt

Job description

Who We Are

At the company, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

the company is a leading crypto exchange, and the developer of the company Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). the company is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: *We Before Me*, *Do the Right Thing*, and *Get Things Done*. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About the Opportunity

This is an exciting opportunity to own and shape the end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key customer segments. The role combines strategic ownership with hands‑on campaign execution, using data, experimentation, personalisation, and multi‑channel CRM to identify and unlock growth opportunities. Working closely with Product, Data, Marketing, Compliance, Risk, and Customer Service, you’ll optimise customer journeys, improve campaign ROI, remove lifecycle friction, and build scalable growth programmes and processes in a fast-moving, regulated environment.

What You’ll Be Doing

Lifecycle Growth

• Own the activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation.
• Build segmented customer journeys across push, email, in‑app messaging, SMS, incentives, and product experiences.
• Develop onboarding, habit‑building, churn‑prevention, and win‑back programmes for retail, high‑value, dormant, and VIP segments.

Campaign Management

• Own the lifecycle campaign calendar and manage campaigns end to end: business case, brief, audience, budget, approvals, QA, launch, reporting, and post‑campaign review.
• Coordinate CRM, product, content, creative, and promotional campaigns, ensuring clear timelines, ownership, and compliance with UAE requirements.
• Manage incentive economics and campaign ROI, balancing customer value, commercial impact, and operational complexity.

Analytics and Operations

• Use funnel, cohort, and behavioural analysis to identify drop‑offs and prioritise the highest‑impact opportunities.
• Run hypothesis‑led experiments across audience, message, timing, channel, offer, and product experience.
• Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service to remove lifecycle friction and translate insights into roadmap recommendations.
• Build scalable playbooks, dashboards, reporting standards, and operating processes for lifecycle growth.

What We Look For In You

• 4 - 8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations, with a measurable record of improving activation or retention.