Junior CRM Analyst

Meraki Group; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Meraki Group in Dubai seeks a Junior CRM Analyst to maintain and administer the CRM system, ensuring data integrity and supporting analytics for marketing and sales in the real estate sector.

You will configure the CRM, create targeted segmentation lists for email, direct mail, SMS and cold calling campaigns, and assist in reports and analyses. Collaboration with Marketing and Sales is essential to track customer interactions and improve campaigns.

Qualifications

• Experience with CRM systems and data integrity

Responsibilities

• Support day-to-day operations of the CRM activity including configuring the CRM as per requirements of relevant stakeholders.
• Create customized customer segmentation lists for email, direct mail campaigns and reports.
• Assist in preparation of analysis and business reports for marketing and sales data.
• Responsible for database health and maintenance including customer data cleansing.
• Support team to understand customer behavior through data.
• Collaborate with Marketing and Sales to ensure sales process and customer communications are tracked in the CRM.
• Assist Digital Marketing Lead to execute email campaigns.
• Assist Sales Managers to rotate prospects among Property Consultants.
• Organize and produce ad-hoc communications to customers.

Skills

CRM administration

Data analysis

Stakeholder collaboration

Education

Bachelor's degree in Business, Statistics or Computer Science/Engineering

Tools

SQL

Power BI

Excel

Tableau

Job description

As the Junior CRM Analyst you will be responsible for maintaining and administering the CRM Software managing customer database to ensure the proper functioning of the CRM and maintain the integrity of the data therein by working closely with the Senior Manager Strategy and Analytics You will be responsible for providing campaign selections for Email Direct Mail SMS and Cold Calling Campaigns as well as using data to provide campaign customer and product analysis and reporting The role requires you to have a keen interest in data as well as the real estate industry and will offer the right candidate a real opportunity for growth and development

Role and Responsibilities

• Support day-to-day operations of the CRM activity including Configuring the CRM as per requirements of relevant stakeholders
• Creation of customized customer segmentation lists to be used for email direct mail campaigns as well as reports and analysis
• Assist in the preparation of analysis and business reports this will include both marketing and sales data
• Responsible for database health and maintenance inc customer data cleansing
• Supporting team to ensure the business has a clear understanding of customer behavior
• Work closely with Marketing and Sales Team to ensure aspects of the sales process along with the customer communication is set up and tracked appropriately in the CRM Software
• Working with the Digital Marketing Lead to execute email marketing campaigns
• Working with the Sales Managers to rotate prospects among Property Consultants as required
• Assist in the organization planning and production of ad-hoc communications to customers

General administrative tasks and team support

A team player with good planning and organizational skills and the ability to manage own workload

Must be quantitatively oriented with a basic knowledge of basic statistics and analytics. Preferably a degree in Business, Statistics or Computer Science Engineering.

Must be very proficient in using Microsoft Excel (Pivot Tables, Tables etc.), Word, and Power Point Knowledge of SQL and Power BI (or Tableau) a plus.

If not, the candidate must be willing to learn it quickly.