CRM Data Analyst: Campaign Insights & Segmentation

Meraki Group; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Meraki Group in Dubai seeks a Junior CRM Analyst to maintain and administer the CRM system, ensuring data integrity and supporting analytics for marketing and sales in the real estate sector.

You will configure the CRM, create targeted segmentation lists for email, direct mail, SMS and cold calling campaigns, and assist in reports and analyses. Collaboration with Marketing and Sales is essential to track customer interactions and improve campaigns.

Qualifications

• Experience with CRM systems and data integrity

Responsibilities

• Support day-to-day operations of the CRM activity including configuring the CRM as per requirements of relevant stakeholders.
• Create customized customer segmentation lists for email, direct mail campaigns and reports.
• Assist in preparation of analysis and business reports for marketing and sales data.
• Responsible for database health and maintenance including customer data cleansing.
• Support team to understand customer behavior through data.
• Collaborate with Marketing and Sales to ensure sales process and customer communications are tracked in the CRM.
• Assist Digital Marketing Lead to execute email campaigns.
• Assist Sales Managers to rotate prospects among Property Consultants.
• Organize and produce ad-hoc communications to customers.

Skills

CRM administration

Data analysis

Stakeholder collaboration

Education

Bachelor's degree in Business, Statistics or Computer Science/Engineering

Tools

SQL

Power BI

Excel

Tableau

Job description

Meraki Group in Dubai seeks a Junior CRM Analyst to maintain and administer the CRM system, ensuring data integrity and supporting analytics for marketing and sales in the real estate sector.

You will configure the CRM, create targeted segmentation lists for email, direct mail, SMS and cold calling campaigns, and assist in reports and analyses. Collaboration with Marketing and Sales is essential to track customer interactions and improve campaigns.