Institutional RWA Marketing Lead

Bybit; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit in Abu Dhabi is seeking a marketing leader for Real World Assets (RWA) products, focusing on promotion through traditional financial channels and institutional partnerships.

You will drive client relationships with brokerages and asset managers, develop channel strategies, plan campaigns and events, and coordinate across internal teams to deliver end-to-end channel promotions, monitor performance, and optimize distribution.

Qualifications

• 3+ years of relevant work experience, with preference for traditional brokerages, banks, or asset management institutions.
• Solid understanding of core RWA concepts and traditional financial instruments.
• Proficient English listening, speaking, reading, and writing capabilities.

Responsibilities

• Interface with traditional brokerages, asset management firms, and institutional clients to promote RWA products.
• Develop deep insights into client structures, compliance, and product preferences for targeted channel strategies.
• Plan and execute marketing initiatives for traditional financial audiences, including roadshows and exclusive institutional events.
• Coordinate with BD, Compliance, Marketing, and Regional teams to ensure smooth execution of channel promotions.
• Manage end-to-end partnerships from strategy to post-event evaluation and ongoing relationship maintenance.
• Monitor channel performance metrics to optimize distribution strategies.

Skills

Channel promotion

Relationship management

Data analysis

Education

Bachelor's degree or equivalent

Tools

CRM tools

Marketing automation

Job description

Bybit in Abu Dhabi is seeking a marketing leader for Real World Assets (RWA) products, focusing on promotion through traditional financial channels and institutional partnerships.

You will drive client relationships with brokerages and asset managers, develop channel strategies, plan campaigns and events, and coordinate across internal teams to deliver end-to-end channel promotions, monitor performance, and optimize distribution.