Inbound Marketing Specialist

A&A Associate; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

A&A Associate in Dubai is seeking an Inbound Marketing Specialist to manage inquiries via WhatsApp, email, phone and social media. You will qualify leads and ensure timely handover to the Sales team using Zoho CRM, while supporting ongoing marketing campaigns.

Ideal candidates have 1–3 years in inbound marketing, strong communication skills, and the ability to juggle multiple conversations in a fast-paced environment.

Qualifications

• 1–3 years of experience in inbound marketing or related roles.
• Experience handling inquiries via WhatsApp, email, phone and social media.
• Familiarity with Zoho CRM or any CRM system.
• Strong communication and customer-handling skills.
• Ability to qualify leads and manage handover to Sales.

Responsibilities

• Manage inbound enquiries across WhatsApp, email, phone, social media and other channels.
• Support marketing campaigns by sending messages and monitoring responses.
• Follow up with respondents to understand requirements and opportunities.
• Monitor emails and respond promptly and professionally.
• Review social media comments and engage with potential customers.
• Qualify leads based on criteria and document in CRM.
• Update lead records and ensure data cleanliness in CRM.
• Allocate qualified leads to sales and coordinate handover.
• Track follow-ups and ensure enquiries are not missed.
• Attend inbound calls and WhatsApp inquiries with initial information.
• Maintain professional customer-friendly communication across channels.

Skills

Communication

Lead qualification

CRM familiarity

Customer service

English communication

Organization

Multitasking

Proactive

Tools

Zoho CRM

Job description

A&A Associate is looking for a proactive and customer-focused Inbound Marketing Specialist to join our team in Dubai.

The ideal candidate will be responsible for managing inbound enquiries across WhatsApp, email, phone calls, and social media, engaging with potential customers, qualifying leads, and ensuring that qualified opportunities are promptly assigned to the appropriate Sales team through Zoho CRM.

Key Responsibilities

• Manage and respond to inbound enquiries received through WhatsApp, email, phone calls, social media, and other digital channels.
• Support WhatsApp and email marketing campaigns by sending campaign messages, monitoring responses, and engaging with interested prospects.
• Follow up with campaign respondents to understand their requirements and identify potential business opportunities.
• Monitor incoming emails and ensure enquiries are responded to promptly and professionally.
• Review comments, direct messages, and enquiries across social media platforms and engage with potential customers.
• Identify customer needs through effective questioning and communication.
• Qualify leads based on the company’s defined criteria, including requirements, business needs, location, budget, and potential fit.
• Accurately update lead information, communication history, status, and follow-up activities in Zoho CRM.
• Create and maintain accurate lead and opportunity records while ensuring there are no duplicate or incomplete entries.
• Assign qualified leads to the appropriate salesperson based on predefined allocation guidelines.
• Coordinate with the Sales team to ensure smooth and timely lead handover.
• Monitor lead follow-ups and ensure enquiries are not missed or left unattended.
• Attend inbound calls and WhatsApp enquiries as required and provide relevant initial information to prospective customers.
• Maintain a professional and customer-friendly approach across all communication channels.
• Track recurring enquiries, customer responses, and lead trends and share relevant feedback with the Marketing and Sales teams.
• Support the Marketing and Sales teams in improving lead response time, qualification, and conversion processes.

Requirements

• 1-3 years of experience in inbound marketing, lead generation, customer service, telesales, inside sales, or a similar role.
• Experience handling enquiries through WhatsApp, email, phone, and social media platforms.
• Familiarity with Zoho CRM or any other CRM system.
• Strong communication and customer-handling skills.
• Ability to ask the right questions and effectively qualify potential customers.
• Good understanding of lead management and sales handover processes.
• Strong follow-up and coordination skills.
• Ability to manage multiple conversations and enquiries simultaneously.
• Good organizational skills with strong attention to detail.
• Responsive, proactive, and comfortable working in a fast-paced, target-oriented environment.
• Good written and verbal English communication skills.