CRM Data Manager 12-Month Fixed-Term Contract

Cognita Schools; Dubai; Hybrid; AED 180,000 - 240,000; Full time

Job summary

Cognita is seeking a CRM Data Manager in Dubai to own the quality, completeness and governance of CRM data as we migrate schools onto HubSpot. You’ll define data mappings, lead cleansing efforts and establish standards across multiple markets, partnering with central teams.

You will report on KPIs, drive data capture improvements, and collaborate with IT, analytics and school leaders during a multi‑site rollout, with a 4‑day office pattern and occasional travel.

Qualifications

• Experience leading data migration, cleansing or data quality initiatives, ideally within a CRM or customer data platform.
• Experience establishing data quality standards, processes or governance in an operational context, not just on projects.
• Experience working across both central and site-based stakeholders in a multi-site or multi-market organisation.
• A strong data management discipline, with attention to detail and a structured approach to cleansing, mapping and validation at scale.
• Confidence working hands‑on with HubSpot or an equivalent CRM or data platform, including import/export tools and basic data transformation.
• Clear communication skills, with the ability to turn data issues into practical guidance for non-technical, school-based colleagues.
• Degree-level education or equivalent professional experience

Responsibilities

• Lead data cleansing and remediation for each school or cluster ahead of HubSpot migration, and continue to own remediation as issues arise once a school is live
• Define and document data mapping between our legacy systems (Dynamics) and HubSpot, giving migration execution clear requirements to build against
• Support migration execution, whether through CSV/Excel import or script-based load, validating data as it lands and resolving discrepancies quickly
• Own ongoing governance of CRM data quality and completeness across all live schools, setting the standards other teams work to
• Establish processes that promote accurate data capture at key points in the Sales and Parent Experience journey
• Partner with the CRM Insights and Analysis Manager to define and own the KPIs that measure data quality and completeness
• Raise HubSpot configuration or UI improvements that would improve data capture with the Business Analyst, for prioritisation into the CRM roadmap
• Provide data quality reporting to school-level stakeholders (such as Parent Experience Managers and Principals) and to central teams
• Maintain a repeatable data standard and playbook covering both migration and ongoing governance, so our approach is consistent across schools and clusters

Skills

Data migration

Data quality

Cross-site collaboration

HubSpot

Education

Degree-level education

Tools

HubSpot

Job description

Job Description:

Working with us

Cognita is a global family of 86 schools across 21 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this.

What unites us is a shared ambition to deliver consistently high-quality education, alongside an exceptional experience for students and parents. We define this clearly through group-wide standards that articulate what “great” looks like, while allowing schools the freedom to express their local identity.

We have recently launched a new vision and strategic plan. It is ambitious and sets a clear direction for the years ahead.

Job Overview

Make sure every number in our CRM can be trusted

Cognita is a global community of schools committed to making a lasting difference in education. We believe great schools are built by great people, and as we move our schools onto HubSpot, we need someone who can make sure the data behind them is clean, well governed and trusted.

As our CRM Data Manager, you’ll own the quality, completeness and integrity of Cognita’s CRM data. That starts with migrating schools cleanly onto HubSpot and continues with setting the standards that keep data reliable in everyday operations. It’s a hands‑on role at the heart of our commercial data foundation, and the people who rely on it, from Principals to central teams, will be counting on you.

Contract Type: Fixed-Term Contract (12 Months)

What you’ll do

• Lead data cleansing and remediation for each school or cluster ahead of HubSpot migration, and continue to own remediation as issues arise once a school is live
• Define and document data mapping between our legacy systems (Dynamics) and HubSpot, giving migration execution clear requirements to build against
• Support migration execution, whether through CSV/Excel import or script-based load, validating data as it lands and resolving discrepancies quickly
• Own ongoing governance of CRM data quality and completeness across all live schools, setting the standards other teams work to
• Establish processes that promote accurate data capture at key points in the Sales and Parent Experience journey
• Partner with the CRM Insights and Analysis Manager to define and own the KPIs that measure data quality and completeness
• Raise HubSpot configuration or UI improvements that would improve data capture with the Business Analyst, for prioritisation into the CRM roadmap
• Provide data quality reporting to school-level stakeholders (such as Parent Experience Managers and Principals) and to central teams
• Maintain a repeatable data standard and playbook covering both migration and ongoing governance, so our approach is consistent across schools and clusters

You’ll work closely with the CRM Optimisation Manager, the CRM Insights and Analysis Manager, the Business Analyst, the HubSpot Global Rollout Programme Manager, IT and technical teams, vendors and integration partners, and cluster and school leaders.

What you’ll bring

Essential

• Experience leading data migration, cleansing or data quality initiatives, ideally within a CRM or customer data platform
• Experience establishing data quality standards, processes or governance in an operational context, not just on projects
• Experience working across both central and site-based stakeholders in a multi-site or multi-market organisation
• A strong data management discipline, with attention to detail and a structured approach to cleansing, mapping and validation at scale
• Confidence working hands‑on with HubSpot or an equivalent CRM or data platform, including import/export tools and basic data transformation
• Clear communication skills, with the ability to turn data issues into practical guidance for non-technical, school-based colleagues
• Degree-level education or equivalent professional experience

Working arrangements

4 days per week in Dubai office, 1 day working from home. This role involves flexible working across multiple time zones and close day‑to‑day collaboration with IT, the CRM Optimisation Manager and cluster teams, both virtually and in person as needed. You can also expect occasional international travel to schools and clusters to support migration and data remediation, particularly during active rollout phases.