Head of Video

Remotedxb; Dubai; On-site; AED 335,000 - 670,000; Full time

Job summary

CoinPoker seeks a senior video content leader to own the strategy across long- and short-form formats, guiding the production team from planning through delivery. You will shape formats, hooks, and packaging, while building a robust multi-channel operation for marketing campaigns, product launches, and tournament series.

You will own performance analytics, define success metrics, and report to senior management on audience growth and commercial contributions.

Qualifications

• Proven track record of growing audiences through long-form and short-form video.
• Experience building and leading a video production team.
• Strong command of video packaging, including titles, thumbnails, hooks, and structure.
• Deep knowledge of video performance metrics (CTR, retention curves, watch-through rates).
• Experience operating gaming or gambling-adjacent content on social platforms.
• Understanding of poker or ability to learn the game quickly.
• Ability to manage a multi-channel content operation end-to-end.

Responsibilities

• Own the video content strategy, defining repeatable formats and channel roles for long-form and short-form content.
• Lead the production team and end-to-end content operations, from planning through edit direction and delivery.
• Build, manage, and develop a production team including editors and specialist content roles.
• Manage the long-form to short-form pipeline, ensuring systematic conversion into platform-native clips like Reels and Shorts.
• Produce video content for marketing campaigns, product launches, and tournament series.
• Own content performance analytics and establish metrics frameworks for each channel.
• Report to senior management on audience growth and commercial contributions.

Skills

Audience growth

Team leadership

Video packaging

Video analytics

Gaming content

Poker knowledge

Multi-channel ops

Job description

About the Company

CoinPoker is an innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. We are revolutionizing the poker experience by offering fast, secure, and transparent gameplay.

Responsibilities

• Own the video content strategy, defining repeatable formats and channel roles for long-form and short-form content


• Lead the production team and end-to-end content operations, from planning through edit direction and delivery


• Build, manage, and develop a production team including editors and specialist content roles


• Manage the long-form to short-form pipeline, ensuring systematic conversion into platform-native clips like Reels and Shorts


• Produce video content for marketing campaigns, product launches, and tournament series


• Own content performance analytics and establish metrics frameworks for each channel


• Report to senior management on audience growth and commercial contributions

Requirements

• Proven track record of growing audiences through long-form and short-form video


• Experience building and leading a video production team


• Strong command of video packaging, including titles, thumbnails, hooks, and structure


• Deep knowledge of video performance metrics (CTR, retention curves, watch-through rates)


• Experience operating gaming or gambling-adjacent content on social platforms


• Understanding of poker or the ability to learn the game quickly


• Ability to manage a multi-channel content operation end-to-end