Senior Short-Form Content Strategist: Growth & Strategy

Remotedxb; Dubai; On-site; AED 223,000 - 402,000; Full time

Job summary

CoinPoker is seeking a senior content leader to steer the day-to-day direction of short-form content for its crypto-poker platform in Dubai. You will brief editors on hooks, pacing, and retention, leveraging poker knowledge and audience psychology to drive dramatic moments and engagement.

You will develop repeatable formats, review performance weekly, raise editing standards, and identify top organic content for marketing boosts and ambassador campaigns, while monitoring platform changes.

Qualifications

• Proven track record of growing short-form audiences with measurable results.
• Strong understanding of poker mechanics and gameplay drama.
• Deep knowledge of short-form performance metrics and test-and-iterate processes.
• Ability to brief editors on content structure, pacing, and payoff placement.
• Strong grasp of audience psychology and platform mechanics.

Responsibilities

• Lead the day-to-day structural direction of short-form content, briefing editors on hooks, retention, and pacing.
• Apply poker knowledge and audience psychology to identify dramatic or humorous content moments.
• Develop and refine repeatable content formats based on performance data.
• Conduct weekly performance reviews of content metrics including reach, hook retention, and watch-through rates.
• Raise editing standards through consistent feedback and documented best practices.
• Identify top organic content for performance marketing boosts and support ambassador campaigns.
• Monitor platform algorithm changes and competitor activity.

Skills

Audience growth

Poker mechanics

Content strategy

Editor briefing

Performance analysis

Job description

CoinPoker is seeking a senior content leader to steer the day-to-day direction of short-form content for its crypto-poker platform in Dubai. You will brief editors on hooks, pacing, and retention, leveraging poker knowledge and audience psychology to drive dramatic moments and engagement.

You will develop repeatable formats, review performance weekly, raise editing standards, and identify top organic content for marketing boosts and ambassador campaigns, while monitoring platform changes.