Brand Strategy Lead - Retail Growth & Expansion

Apparel Group; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Apparel Group seeks a Brand Manager - Retail Strategy in Dubai to lead brand development, regional positioning, and commercial performance. You will oversee merchandise planning, assortment decisions, and coordinated retail execution to maximize profitability across markets.

The role focuses on brand image, market intelligence, and store expansion, working with Marketing and leadership to ensure strong market presence and consistent brand experiences in the region.

Responsibilities

• Lead brand development and regional positioning to drive growth across markets.
• Oversee merchandise planning, pricing, promotions, and stock availability to optimize sales.
• Direct store expansion, site selection, and retail execution to strengthen market presence.
• Collaborate with Marketing, Brand Principal, and General Manager to set brand strategy and performance targets.
• Support recruitment and training of store and brand teams.

Job description

Apparel Group seeks a Brand Manager - Retail Strategy in Dubai to lead brand development, regional positioning, and commercial performance. You will oversee merchandise planning, assortment decisions, and coordinated retail execution to maximize profitability across markets.

The role focuses on brand image, market intelligence, and store expansion, working with Marketing and leadership to ensure strong market presence and consistent brand experiences in the region.