Head of Digital - Omnichannel Retail Growth

AlFuttaim; Dubai; On-site; AED 558,000 - 837,000; Full time

Job summary

Al-Futtaim Retail in Dubai seeks a strategic Head of Digital to lead omnichannel growth across the Middle East. You will own digital operations, strategy, trading, customer experience, technology and profitability across ecommerce, apps, marketplaces and store-connected channels.

The role requires 10+ years in digital commerce or omnichannel retail, proven multi-country leadership, and a strong track record delivering platform migrations, loyalty programs and data-driven initiatives.

Qualifications

• 10+ years in digital commerce, omnichannel retail or digital transformation.
• Experience leading digital operations across multiple countries.
• Direct ownership of digital revenue, operating budgets and profit-and-loss results.
• Extensive knowledge of online trading, marketplaces and backend integrations.
• Experience creating digital strategies, roadmaps and operating models.
• Demonstrated delivery of platform migrations and complex transformation programs.

Responsibilities

• Develop and lead the regional digital strategy, operating model and transformation roadmap.
• Identify growth opportunities that expand brand reach, revenue and market share.
• Monitor digital retail trends, emerging technologies and changing customer behavior.
• Improve loyalty, personalization and data-led customer engagement.
• Direct trade performance across eCommerce sites, retail applications and marketplace channels.
• Maintain strong digital merchandising, product visibility and online conversion.
• Adapt content, propositions and customer journeys to individual market requirements.
• Align promotional activity with commercial calendars, profitability objectives and inventory priorities.
• Lead platform development, upgrades, integrations and migration programs.
• Expand marketplace participation and manage strategic third-party digital partnerships.
• Deliver Click and Collect, Ship from Store, Endless Aisle and other omnichannel services.
• Incorporate digital capabilities into new-store openings and customer-engagement initiatives.
• Increase employee and customer adoption of new digital channels through training and improvement programs.
• Use analytics, Net Promoter Score, Voice of Customer findings and behavioral insights to improve decisions.
• Track service levels, trading metrics, conversion and customer-satisfaction indicators.
• Prepare annual digital budgets and control expenditure against approved business plans.
• Manage investments covering customer acquisition, technology development and transformation projects.
• Conduct feasibility assessments for new markets, platforms and revenue channels.
• Coordinate Retail Operations, Buying, Merchandising, Marketing, Finance, Technology and Logistics.
• Manage vendors while protecting delivery quality, commercial value and implementation timelines.
• Maintain compliance with legislation, cybersecurity requirements and corporate governance.
• Build a capable regional team with clear objectives, succession plans and development pathways.

Skills

Digital retail strategy

eCommerce operations

Omnichannel transformation

Mobile commerce

Marketplace management

Digital trading

Online merchandising

Profit-and-loss management

Customer acquisition and retention

Conversion optimization

Loyalty and personalization

Digital platform migration

Backend system integration

Customer journey design

Net Promoter Score analysis

Voice of Customer programs

Digital analytics

Budget and investment planning

Vendor management

Multi-country team leadership

Education

Bachelor's degree

Job description

Head of Digital - Omnichannel Retail Growth Job Snapshot

Role: Head of Digital - Omnichannel Retail Growth

Location: Dubai, United Arab Emirates

Industry: Retail

Function: Business / Strategic Management

Experience: 10 years

Job Type: Full-time

Position Overview The Head of Digital - Omnichannel Retail Growth opportunity in Dubai, United Arab Emirates, is a senior hiring mandate in the Retail industry with end-to-end responsibility for digital operations across the MENA region. The role owns strategy, trading, customer experience, technology, commercial planning and profitability across eCommerce websites, mobile applications, marketplaces and store-connected digital channels.

Job Details

Country: United Arab Emirates

City: Dubai

Industry: Retail

Function: Business / Strategic Management

Salary: AED 50000-75000 per month Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer. [Head of Digital salary benchmark](https://jobxdubai.com/salaries-2026/head-of-digital-digital-digital-transformation-and-strategy-salary-dubai-2026)

Gender: Any

Candidate Nationality: Any

Job Type: Full-time

Job Requisition ID: 180777

Role Context As a member of the Retail Leadership Team, the Head of Digital will direct operations across the UAE, Oman, Bahrain, Qatar, Kuwait, Saudi Arabia and Egypt. The position carries full profit-and-loss accountability and will influence customer acquisition, retention, conversion, digital revenue and the long-term integration of online and physical retail.

Key Responsibilities

• Develop and lead the regional digital strategy, operating model and transformation roadmap.
• Identify growth opportunities that expand brand reach, revenue and market share.
• Monitor digital retail trends, emerging technologies and changing customer behavior.
• Improve loyalty, personalization and data-led customer engagement.
• Direct trade performance across eCommerce sites, retail applications and marketplace channels.
• Maintain strong digital merchandising, product visibility and online conversion.
• Adapt content, propositions and customer journeys to individual market requirements.
• Align promotional activity with commercial calendars, profitability objectives and inventory priorities.
• Lead platform development, upgrades, integrations and migration programs.
• Expand marketplace participation and manage strategic third-party digital partnerships.
• Deliver Click and Collect, Ship from Store, Endless Aisle and other omnichannel services.
• Incorporate digital capabilities into new-store openings and customer-engagement initiatives.
• Increase employee and customer adoption of new digital channels through training and improvement programs.
• Use analytics, Net Promoter Score, Voice of Customer findings and behavioral insights to improve decisions.
• Track service levels, trading metrics, conversion and customer-satisfaction indicators.
• Prepare annual digital budgets and control expenditure against approved business plans.
• Manage investments covering customer acquisition, technology development and transformation projects.
• Conduct feasibility assessments for new markets, platforms and revenue channels.
• Coordinate Retail Operations, Buying, Merchandising, Marketing, Finance, Technology and Logistics.
• Manage vendors while protecting delivery quality, commercial value and implementation timelines.
• Maintain compliance with legislation, cybersecurity requirements and corporate governance.
• Build a capable regional team with clear objectives, succession plans and development pathways.

Ideal Profile

• Bachelor 's degree in Business, Marketing, Digital Commerce, Retail Management, Technology or a related discipline.
• At least 10 years of experience in digital commerce, eCommerce, omnichannel retail or digital transformation.
• Successful record leading digital operations across multiple countries.
• Direct ownership of digital revenue, operating budgets and profit-and-loss results.
• Extensive knowledge of online trading, mobile applications, marketplaces and backend integrations.
• Experience creating digital strategies, roadmaps and operating models.
• Demonstrated delivery of platform migrations and complex transformation programs.
• Strong understanding of customer acquisition, retention, loyalty and personalization.
• Commercial ability to connect digital investment with sales and profitability.
• Confident leadership of geographically distributed teams.
• Skilled stakeholder manager capable of influencing principals and senior functional leaders.
• Analytical and decisive approach supported by customer and trading data.
• Resilient change leader with strong ownership and prioritization.
• Proficiency in digital platforms, analytics tools, ERP systems and Microsoft Office.

Skills Set

• Digital retail strategy
• eCommerce operations
• Omnichannel transformation
• Mobile commerce
• Marketplace management
• Digital trading
• Online merchandising
• Profit-and-loss management
• Customer acquisition and retention
• Conversion optimization
• Loyalty and personalization
• Digital platform migration
• Backend system integration
• Customer journey design
• Net Promoter Score analysis
• Voice of Customer programs
• Digital analytics
• Budget and investment planning
• Vendor management
• Multi-country team leadership

Why Join Us

This role provides ownership of a large digital retail ecosystem operating across seven regional markets. It offers the opportunity to influence how established international brands connect physical stores, online platforms, marketplaces and mobile experiences while building a regional digital organization capable of sustained commercial growth.

About the Company

Al-Futtaim Retail operates across the Middle East, Africa and Asia and manages partnerships with brands including IKEA, ACE, Toys R Us, Marks and Spencer, Zara, Mango, Bershka and Watsons. Its regional network combines physical retail with expanding digital and omnichannel capabilities across a diverse portfolio of markets.