Growth & Marketing Manager

Maseera; United Arab Emirates; On-site; AED 180,000 - 320,000; Full time

Job summary

Maseera is seeking a Growth and Marketing Manager to drive B2B customer acquisition, engagement and retention across the UAE. You will design and execute high-impact campaigns, optimize CAC and ROI, and partner with Sales and Product to refine ICP and ABM programs.

The role focuses on building a strong local brand, launching data-driven initiatives, and delivering measurable growth for cross-border payments in the region.

Responsibilities

• Drive B2B customer acquisition by developing pipeline strategies that yield high-intent, ICP-aligned prospects — focusing on deal quality and conversion rates.
• Optimise CAC, conversion rates, and marketing ROI through data-driven decision-making and channel analysis.
• Partner with Sales and Product to design ABM campaigns, refine ICP, and conduct win/loss analyses.

Job description

We are seeking a strategic and results-driven Growth and Marketing Manager to spearhead customer acquisition, engagement, and retention efforts across the UAE. In this pivotal role, you will build a strong local brand presence, launch high-impact campaigns, and drive measurable B2B growth. By identifying new market opportunities and leveraging your deep digital marketing expertise, you will play a central role in advancing the company's mission to become the leading cross-border payments partner in the region.

What You'll Be Doing

• Drive B2B customer acquisition by developing pipeline strategies that yield high-intent, ICP-aligned prospects — focusing on deal quality, conversion rates, and pipeline velocity over raw lead volume.
• Optimise customer acquisition cost (CAC), conversion rates, and overall marketing ROI through data-driven decision-making, continuous testing, and deep channel performance analysis.
• Partner closely with the Sales and Product team to design and execute highly effective Account-Based Marketing (ABM) campaigns, continuously refine our ICP, and conduct win/loss analyses.