Senior Growth Marketing Lead (Regional Expansion)

People Everywhere; Dubai; On-site; AED 373,000 - 447,000; Full time

Job summary

People Everywhere in Dubai, UAE, is seeking a Senior Marketing Manager (Growth & Regional Expansion) to own the end-to-end customer journey across acquisition, activation, conversion, retention, and community. The role focuses on regional expansion across MENA, LATAM, and Africa and requires strong English communication and cross-market experience.

You will collaborate with the CEO and leadership to adapt GTM strategies, localize approaches, and drive growth in a fast-paced international

Qualifications

• 5+ years of experience in B2C marketing, growth marketing, or a similar broad marketing role.
• Strong understanding of the full customer funnel: acquisition, activation, conversion, retention, lifecycle marketing.
• Experience across multiple marketing channels rather than a single area.
• Experience launching or scaling digital products across multiple markets.
• Experience with regional expansion, localisation, or market penetration.
• Ability to understand local customer behaviour, trust drivers, payment methods, and cultural context.
• Experience with community-led growth and leveraging community for acquisition, retention, referrals, advocacy.
• Comfort with marketing metrics: conversion rates, CAC, LTV, ROI/ROAS, retention, cohorts, attribution, experimentation.
• Strategic thinking with hands-on execution.
• Independent, ownership-driven, and able to operate in fast-moving environments.
• Strong written and spoken English.

Responsibilities

• Own and improve the end-to-end customer journey across acquisition, activation, conversion, retention, community, and advocacy.
• Develop and adapt go-to-market strategies for MENA, LATAM, and Africa.
• Adapt marketing approaches to local customer behaviour, language, payment methods, affiliates, influencers, content, trust drivers, and cultural context.
• Analyse marketing funnels, identify drop‑off points, and improve conversion across key customer touchpoints.
• Connect paid acquisition, organic content, CRM/email, website, social media, community, affiliates, and influencers around shared business goals.
• Develop and coordinate multi‑channel marketing initiatives.
• Work closely with the Head of Growth and Head of Content to align marketing activities across the customer journey.
• Build growth hypotheses, run experiments, and measure their impact on key business metrics.
• Use the existing trader community to support acquisition, retention, referrals, and brand advocacy.

Skills

Growth marketing

B2C marketing

Customer journey

Multi-channel marketing

Data analytics

English proficiency

Job description

People Everywhere in Dubai, UAE, is seeking a Senior Marketing Manager (Growth & Regional Expansion) to own the end-to-end customer journey across acquisition, activation, conversion, retention, and community. The role focuses on regional expansion across MENA, LATAM, and Africa and requires strong English communication and cross-market experience.

You will collaborate with the CEO and leadership to adapt GTM strategies, localize approaches, and drive growth in a fast-paced international