Senior Marketing Manager (Growth & Regional Expansion)

People Everywhere; Dubai; On-site; AED 373,000 - 447,000; Full time

Job summary

People Everywhere in Dubai, UAE, is seeking a Senior Marketing Manager (Growth & Regional Expansion) to own the end-to-end customer journey across acquisition, activation, conversion, retention, and community. The role focuses on regional expansion across MENA, LATAM, and Africa and requires strong English communication and cross-market experience.

You will collaborate with the CEO and leadership to adapt GTM strategies, localize approaches, and drive growth in a fast-paced international

Qualifications

• 5+ years of experience in B2C marketing, growth marketing, or a similar broad marketing role.
• Strong understanding of the full customer funnel: acquisition, activation, conversion, retention, lifecycle marketing.
• Experience across multiple marketing channels rather than a single area.
• Experience launching or scaling digital products across multiple markets.
• Experience with regional expansion, localisation, or market penetration.
• Ability to understand local customer behaviour, trust drivers, payment methods, and cultural context.
• Experience with community-led growth and leveraging community for acquisition, retention, referrals, advocacy.
• Comfort with marketing metrics: conversion rates, CAC, LTV, ROI/ROAS, retention, cohorts, attribution, experimentation.
• Strategic thinking with hands-on execution.
• Independent, ownership-driven, and able to operate in fast-moving environments.
• Strong written and spoken English.

Responsibilities

• Own and improve the end-to-end customer journey across acquisition, activation, conversion, retention, community, and advocacy.
• Develop and adapt go-to-market strategies for MENA, LATAM, and Africa.
• Adapt marketing approaches to local customer behaviour, language, payment methods, affiliates, influencers, content, trust drivers, and cultural context.
• Analyse marketing funnels, identify drop‑off points, and improve conversion across key customer touchpoints.
• Connect paid acquisition, organic content, CRM/email, website, social media, community, affiliates, and influencers around shared business goals.
• Develop and coordinate multi‑channel marketing initiatives.
• Work closely with the Head of Growth and Head of Content to align marketing activities across the customer journey.
• Build growth hypotheses, run experiments, and measure their impact on key business metrics.
• Use the existing trader community to support acquisition, retention, referrals, and brand advocacy.

Skills

Growth marketing

B2C marketing

Customer journey

Multi-channel marketing

Data analytics

English proficiency

Job description

Senior Marketing Manager (Growth & Regional Expansion)

Job Openings Senior Marketing Manager (Growth & Regional Expansion)

About the job Senior Marketing Manager (Growth & Regional Expansion)

About the Company and Role

We are hiring a Senior Marketing Managerfor our client, a fast-growing international B2C prop trading company based in Dubai.

The company has built a large global trader community around its product and has grown through a mix of organic reach, content, community, affiliates, and performance marketing.

The role covers the full customer journey, from acquisition and activation to conversion, retention, and community. One of the main priorities will be identifying where growth is being lost across the funnel and improving how different marketing channels work together.

Another key focus will be regional expansion across MENA, LATAM, and Africa. This includes adapting go-to-market strategies to local customer behaviour, language, payment methods, affiliates, influencers, content, trust drivers, and cultural context.

You will work closely with the Head of Growth and Head of Content. The role reports directly to the CEO and will have significant influence on marketing direction, customer journey, and regional growth.

Location: Dubai, UAE (full-time, office-based).

We are offering:

• Salary: from $10 000 net, depending on experience and expertise;
• Direct collaboration with the CEO and the marketing leadership team;
• A high-impact role across customer journey, growth, and regional expansion;
• The opportunity to work with a large international customer base and an established trader community;
• A key role in the company's expansion across MENA, LATAM, and Africa;
• A fast-moving international environment with a high level of autonomy.

What kind of qualifications we are looking for:

• 5+ years of experience in B2C marketing, growth marketing, or a similarly broad marketing role;
• Strong understanding of the full customer funnel, including acquisition, activation, conversion, retention, lifecycle marketing, customer journey, and conversion optimisation;
• Experience working across several marketing channels rather than specialising in only one area;
• Experience launching or scaling digital products across multiple markets;
• Experience with regional expansion, localisation, or market penetration;
• Ability to understand local customer behaviour, trust drivers, payment methods, and cultural context and turn them into practical go-to-market decisions;
• Experience with community-led growth and understanding of how community can support acquisition, retention, referrals, and advocacy;
• Confidence working with marketing and growth metrics, including conversion rates, CAC, LTV, ROI/ROAS, retention, cohorts, attribution, and experimentation;
• Strong analytical skills and ability to identify funnel gaps and growth opportunities;
• Strategic thinking combined with a hands‑on approach;
• High level of independence and ownership;
• Ability to work effectively in a fast-moving environment where not every process is fully defined;
• Strong written and spoken English.

Nice‑to‑have Requirements:

• Experience in fintech, trading, brokerage, crypto, or iGaming;
• Experience in e-commerce, marketplaces, consumer apps, food delivery, travel, or other high-volume B2C digital businesses;
• Previous experience working with MENA, LATAM, Africa, or other emerging markets;
• Experience working with local affiliates, influencers, agencies, or market‑specific partners.

Responsibilities:

• Own and improve the end-to-end customer journey across acquisition, activation, conversion, retention, community, and advocacy;
• Develop and adapt go-to-market strategies for MENA, LATAM, and Africa;
• Adapt marketing approaches to local customer behaviour, language, payment methods, affiliates, influencers, content, trust drivers, and cultural context;
• Analyse marketing funnels, identify drop‑off points, and improve conversion across key customer touchpoints;
• Connect paid acquisition, organic content, CRM/email, website, social media, community, affiliates, and influencers around shared business goals;
• Develop and coordinate multi‑channel marketing initiatives;
• Work closely with the Head of Growth and Head of Content to align marketing activities across the customer journey;
• Build growth hypotheses, run experiments, and measure their impact on key business metrics;
• Use the existing trader community to support acquisition, retention, referrals, and brand advocacy.

This role suits a senior B2C marketer with strong growth experience, a solid understanding of the customer journey, and hands‑on experience scaling across different markets.