Growth Marketing Lead — UAE & MENA Acquisition & Automation

Yubi MENA; Dubai; On-site; AED 250,000 - 420,000; Full time

Job summary

Yubi MENA is seeking a Growth Marketing Specialist based in the UAE to own digital acquisition, lead generation and marketing automation across its MENA businesses. You’ll drive paid campaigns, build conversion journeys, and partner with sales to keep the pipeline healthy.

The role emphasizes data-driven growth, experimentation and cross‑functional collaboration across product, content, and design to optimize ROI and CAC. A hands-on, proactive marketer will thrive here.

Qualifications

• MBA (Marketing or Digital Marketing preferred).
• Bachelor's in Business, Analytics, Marketing, Economics, Engineering or a related field.
• 4–6 years in performance marketing, growth marketing or digital acquisition.
• BFSI, fintech, retail, D2C or real estate experience preferred.
• Proven record of paid campaigns that deliver qualified leads.
• Strong grasp of funnels, CRO, remarketing and engagement.
• Hands-on with CRM and marketing automation platforms.
• Turns campaign data into clear decisions.
• Runs multiple campaigns independently.

Responsibilities

• Own paid acquisition engine: plan, launch and scale campaigns.
• Build funnels, landing pages and conversion journeys.
• Run remarketing and re-engagement campaigns.
• Support SEO, AEO and website conversion.
• Turn leads into customers through automated journeys and CRM integrations.

Skills

Performance marketing

Growth marketing

CRM

Marketing automation

A/B testing

Funnel optimization

Lead generation

B2B/B2C

Education

MBA (Marketing or Digital Marketing preferred)

Bachelor's in Business, Analytics, Marketing, Economics, Engineering or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Insider

MoEngage

CleverTap

WebEngage

Braze

HubSpot

Google Analytics 4

Google Tag Manager

Looker Studio

Power BI

Job description

Yubi MENA is seeking a Growth Marketing Specialist based in the UAE to own digital acquisition, lead generation and marketing automation across its MENA businesses. You’ll drive paid campaigns, build conversion journeys, and partner with sales to keep the pipeline healthy.

The role emphasizes data-driven growth, experimentation and cross‑functional collaboration across product, content, and design to optimize ROI and CAC. A hands-on, proactive marketer will thrive here.