Media Buyer / Performance Marketer

Acaciagardencenter; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Full employment visa

Medical insurance

Flight allowances

Job summary

Acaciagardencenter is seeking a Media Buyer to own end-to-end performance for B2C e-commerce and B2B lead gen. The role requires strong commercial acumen, managing large monthly ad spends, and optimizing ROAS through testing and analytics.

You will deploy campaigns in Meta Ads Manager, Google Ads, and TikTok Ads Manager, while ensuring accurate tracking and data-driven decision making across pipelines.

Qualifications

• 2 to 4 years hands-on media buying experience
• Experience in an agency or in-house multi-brand team
• Strong Excel/Google Sheets proficiency
• Ability to discuss past media strategies and budgets confidently

Responsibilities

• Plan, build, and scale multi-channel paid ad campaigns across Meta, Google, and TikTok.
• Oversee day-to-day ad spends, pacing budgets and bidding strategies.
• Audit and enhance tracking with GTM, Meta Pixel, GA4, and CAPI.
• Design and run A/B tests on hooks, creatives, landing pages, and audiences.
• Collaborate with designers, copywriters, and platform managers to feed performance data into assets.
• Consolidate analytics into weekly/monthly dashboards showing ROAS, CPA, MER, and trends.

Skills

Media buying

Performance marketing

Data-driven decisions

Campaign optimization

Cross-functional collaboration

Tools

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Shopify

Job description

Role Overview

As our Media Buyer, you will own the end-to-end performance framework for both B2C e-commerce stores and corporate B2B lead generation campaigns. This is a highly data-driven role requiring strong commercial acumen; you will manage substantial monthly ad spends, map customer funnels, and continuously test creative assets to lower customer acquisition costs (CAC) and maximize overall ROAS.

Key Responsibilities

• Campaign Deployment: Plan, build, and scale multi-channel paid ad campaigns natively within Meta Ads Manager, Google Ads (PMax, Search, Shopping), and TikTok Ads Manager
• Budget & Bid Strategy: Oversee day-to-day corporate ad spends, pacing budgets diligently, and choosing optimal bidding strategies to prevent under/over-spending
• Conversion Optimization: Audit and enhance tracking accuracy using Google Tag Manager (GTM), Meta Pixel, Google Analytics 4 (GA4), and Conversion APIs (CAPI)
• Rigorous A/B Testing: Design structural experiments testing hooks, visual formats (UGC vs. studio), landing pages, and audience clusters to isolate high-performers.
• Cross-Functional Synergy: Collaborate directly with internal creative designers, copywriters, and platform managers to feed performance data back into asset production.
• Executive Data Reporting: Consolidate raw multi-platform analytics into weekly and monthly executive dashboards outlining precise ROAS, CPA, MER, and conversion trends.

Salary & Benefits

• Full employment visa, medical insurance, and flight allowances in line with UAE Labor Law.

True career progression path within a highly stable group employing thousands of regional professionals

Qualifications & Requirements

• Experience:2 to 4 years of proven hands-on experience operating as a Media Buyer or Performance Marketer in an agency setup or an in-house multi-brand corporate team.
• Technical Ecosystem Stack:
• Expert-level deployment capability in Meta Ads Manager & Google Ads.
• Heavy experience setting up attribution inside GA4 & Google Tag Manager.
• Direct familiarity navigating Shopify backends and ecosystem apps
• Analytical DNA: Strong command of Excel/Google Sheets; ability to spot immediate conversion-rate drops or attribution anomalies effortlessly
• E-Commerce Literacy: Profound understanding of standard digital lifecycles, checkout funnel drop-offs, and abandoned-cart remarketing tracks.
• Portfolio Proof: Ability to confidently talk through past media-buying strategies, verified scaling case studies, or managed budget sizes during assessment.