Performance Marketing Specialist (Paid Media)

Confidential Careers; Dubai; On-site; AED 167,000 - 301,000; Full time

Job summary

Confidential Careers in Dubai is seeking a Performance Marketing Specialist to support planning, execution, optimization, and reporting of digital advertising campaigns across multiple platforms. You will manage campaigns hands-on and collaborate with marketing and creative teams to drive measurable results.

The ideal candidate has a 3+ year track record in performance marketing, a bachelor’s degree in a related field, strong analytical skills, and fluency in English.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• +3 years of proven experience in performance marketing or paid media.
• Proficiency in English is mandatory.
• Strong understanding of digital advertising, tracking, and optimization.
• Excellent analytical mindset, accuracy, and reporting skills.

Responsibilities

• Assist in developing and implementing digital advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), X Ads, Snapchat Ads, and TikTok Ads.
• Execute day-to-day campaign activities including ad setup, audience targeting, keyword research, ad copy creation, and performance optimization.
• Conduct regular A/B testing on creatives, audiences, and bidding strategies to improve campaign efficiency.
• Manage and monitor active campaigns to ensure KPIs (CPA, ROAS, CTR, conversions, traffic) are met and adjust budgets accordingly.
• Prepare regular performance reports using Google Data Studio or internal dashboards and Excel sheets.

Skills

Analytical mindset

Data-driven

Strong communication

Remote collaboration

Education

Bachelor's degree in Marketing, Business, Data Analytics, or related field

Tools

Google Ads

LinkedIn Ads

Meta Ads (Facebook/Instagram)

X Ads

Snapchat Ads

TikTok Ads

GA4

Looker Studio

Power BI

Google Tag Manager

Job description

The Performance Marketing Specialist will support the planning, execution, optimization, and reporting of digital advertising campaigns across multiple platforms. This role requires hands-on campaign management, strong analytical skills, and close collaboration with marketing and creative teams to drive measurable results.

Digital Advertising Execution

• Assist in developing and implementing digital advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), X Ads, Snapchat Ads, and TikTok Ads.
• Execute day-to-day campaign activities including ad setup, audience targeting, keyword research, ad copy creation, and performance optimization.
• Conduct regular A/B testing on creatives, audiences, and bidding strategies to improve campaign efficiency.

Campaign Management

• Manage and monitor active campaigns to ensure performance KPIs are met (CPA, ROAS, CTR, conversions, traffic, etc.).
• Adjust bids, budgets, and targeting based on performance insights and business priorities.
• Ensureproper conversion tracking and campaign hygiene.

Platform Expertise

• Maintain an up-to-date understanding of advertising platform best practices, new features, and optimization techniques.
• Identify opportunities within each platform to improve results and lower acquisition costs.

Performance Analysis & Reporting

• Prepare regular performance reports using Google Data Studio, or internal dashboards and Excel Sheets
• Analyze campaign results to identify trends, insights, and areas for optimization.
• Presentfindings and recommendations to the marketing team to support data-driven decision-making.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• +3 years of proven experience in performance marketing or paid media.
• Experience in Agencies, or tech-driven industries is a plus.
• Proficiency in English is mandatory.
• Strong understanding of digital advertising, tracking, and optimization.
• Strong analytical mindset, accuracy, and reporting skills.

Key Skills

• Hands-on experience managing paid campaigns across major digital advertising platforms.
• Strong analytical and numerical skills with a data-driven approach.
• Proficiency in A/B testing and performance optimization.
• Understanding of pixels, UTMs, Google Tag Manager, and conversion tracking mechanisms.
• Experience using analytics/documentation tools such as GA4, Looker Studio, Power BI, or similar.
• Excellent communication skills and ability to work with cross-functional and remote teams.
• High attention to detail, organization, and time management.
• Creative thinking and problem-solving capabilities.
• Ability to work efficiently in a fast-paced environment and manage multiple campaigns simultaneously.