Global Performance Marketing & Retail Media Manager, E-Commerce

Beiersdorf; Dubai; On-site; AED 360,000 - 540,000; Full time

Job summary

Beiersdorf is seeking a senior leader to drive the development and scaling of global Performance Marketing capabilities across Retail Media, omnichannel retailers and Social Commerce. The role builds scalable frameworks, operating models, measurement standards and capability programmes to improve media effectiveness and business performance.

You will partner with Commercial and eCommerce teams to align priorities with customer planning and drive adoption of global standards across regions and

Qualifications

• 10 years of experience in Performance Marketing, Retail Media, digital media, eCommerce, or commerce growth.
• Strong understanding of Retail Media across marketplaces and omnichannel retailers.
• Experience building multi-market frameworks, tools, playbooks, or capability programmes.

Responsibilities

• Shape global Performance Marketing and Retail Media standards across marketplaces and omnichannel retailers.
• Drive Social Commerce growth through paid media and activation principles.
• Define global KPIs, benchmarks and reporting standards linking media to business outcomes.
• Build playbooks, tools and learning programmes to accelerate adoption across regions.

Skills

Performance Marketing

Retail Media

Digital Media

eCommerce

Market Growth

Job description

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Job Purpose

Drive the development and scaling of Beiersdorfs global Performance Marketing capabilities across Retail Media marketplaces omnichannel retailers and Social Commerce.

The role builds scalable frameworks operating models measurement standards and capability programmes that help regions and markets improve media effectiveness investment quality and business performance. It combines strategic capability building with practical market acceleration turning common challenges and emerging opportunities into approaches that can be adopted globally.

Performance Marketing & Retail Media Excellence

• Shape global Performance Marketing and Retail Media frameworks standards and best practices across marketplaces pure players and omnichannel retailers.
• Improve media effectiveness investment quality and performance transparency connecting media activity with sales and wider eCommerce outcomes.
• Partner with Commercial and eCommerce teams to link Retail Media priorities with customer planning and relevant joint business planning discussions.
• Identify recurring performance gaps and develop practical solutions that regions and markets can adopt and scale.

Social Commerce & Emerging Growth Channels

• Build the Performance Marketing and paid-media capability required to accelerate Social Commerce growth.
• Define activation principles audience approaches campaign standards and measurement for platforms such as TikTok Shop and other relevant commerce ecosystems.
• Lead selected test-and-learn initiatives convert market learning into scalable guidance and recommend where Beiersdorf should test scale or deprioritise.
• Partner with eCommerce Commercial Marketing Content and regional teams to connect paid media with the wider Social Commerce model.

Measurement Intelligence & Innovation

• Define global KPIs benchmarks and reporting standards that connect media performance with business outcomes.
• Advance practical approaches to attribution incrementality and investment effectiveness based on platform and market maturity.
• Work with Data Analytics and Technology teams to improve performance visibility automation and decision support.
• Apply relevant AI and technology solutions to improve campaign quality diagnostics optimisation and operational efficiency.

Capability Building & Market Enablement

• Develop playbooks tools and learning programmes that make global standards practical and easy to adopt.
• Work through regional teams to build market capability accelerate adoption and share proven practices across countries.
• Provide expert guidance on complex or strategically important topics without replacing regional and local execution ownership.
• Build strong partnerships with retailers platforms agencies and technology providers and influence stakeholders across a global matrix.

Your Profile

• 10years ofexperience in Performance Marketing Retail Media digital media eCommerce or commerce growth ideally in FMCG beauty consumer goods retail marketplace agency or platform environments.
• Strong understanding of Retail Media across marketplaces pure players and omnichannel retailers including sponsored search display off-site media retailer audiences and performance measurement.
• Understanding of Social Commerce and the role of paid media within platforms such as TikTok Shop.
• Experience building multi-market frameworks tools playbooks or capability programmes and driving adoption across global regional and local teams.

Required Experience:

Manager