Global Performance Marketing And Retail Media Manager E-Commerce

Beiersdorf; Dubai; On-site; AED 420,000 - 660,000; Full time

Job summary

Beiersdorf seeks a senior leader to drive the development and scaling of our global Performance Marketing capabilities across Retail Media, marketplaces, omnichannel retailers and Social Commerce. The role builds scalable frameworks, operating models, measurement standards and capability programmes that help regions and markets improve media effectiveness, investment quality and business performance.

You will shape global strategies, partner with Commercial and eCommerce teams, and lead

Qualifications

• Experience in Performance Marketing across Retail Media and ecommerce ecosystems.
• Strong understanding of measurement and impact of paid media on sales and business outcomes.
• Ability to build multi-market frameworks and scale adoption across regions.

Responsibilities

• Drive development and scaling of global Performance Marketing and Retail Media capabilities.
• Shape global frameworks, standards and best practices across marketplaces and omnichannel retailers.
• Improve media effectiveness, investment quality and performance transparency; connect activity to sales and Ecommerce outcomes.
• Partner with Commercial and eCommerce teams to align Retail Media priorities with customer planning and joint business planning.
• Identify recurring performance gaps and develop scalable solutions for regions to adopt.

Skills

Performance Marketing

Retail Media

Digital Media

eCommerce

Job description

Job Description

Drive the development and scaling of Beiersdorf’s global Performance Marketing capabilities across Retail Media, marketplaces, omnichannel retailers and Social Commerce.

The role builds scalable frameworks, operating models, measurement standards and capability programmes that help regions and markets improve media effectiveness, investment quality and business performance. It combines strategic capability building with practical market acceleration, turning common challenges and emerging opportunities into approaches that can be adopted globally.

Your Tasks

• Performance Marketing & Retail Media Excellence
• Shape global Performance Marketing and Retail Media frameworks, standards and best practices across marketplaces, pure players and omnichannel retailers.
• Improve media effectiveness, investment quality and performance transparency, connecting media activity with sales and wider eCommerce outcomes.
• Partner with Commercial and eCommerce teams to link Retail Media priorities with customer planning and relevant joint business planning discussions.
• Identify recurring performance gaps and develop practical solutions that regions and markets can adopt and scale.
• Social Commerce & Emerging Growth Channels
• Build the Performance Marketing and paid-media capability required to accelerate Social Commerce growth.
• Define activation principles, audience approaches, campaign standards and measurement for platforms such as TikTok Shop and other relevant commerce ecosystems.
• Lead selected test-and-learn initiatives, convert market learning into scalable guidance and recommend where Beiersdorf should test, scale or deprioritise.
• Partner with eCommerce, Commercial, Marketing, Content and regional teams to connect paid media with the wider Social Commerce model.
• Measurement, Intelligence & Innovation
• Define global KPIs, benchmarks and reporting standards that connect media performance with business outcomes.
• Advance practical approaches to attribution, incrementality and investment effectiveness based on platform and market maturity.
• Work with Data, Analytics and Technology teams to improve performance visibility, automation and decision support.
• Apply relevant AI and technology solutions to improve campaign quality, diagnostics, optimisation and operational efficiency.
• Capability Building & Market Enablement
• Develop playbooks, tools and learning programmes that make global standards practical and easy to adopt.
• Work through regional teams to build market capability, accelerate adoption and share proven practices across countries.
• Provide expert guidance on complex or strategically important topics without replacing regional and local execution ownership.
• Build strong partnerships with retailers, platforms, agencies and technology providers, and influence stakeholders across a global matrix.

Your Profile

• Relevant experience in Performance Marketing, Retail Media, digital media, eCommerce or commerce growth, ideally in FMCG, beauty, consumer goods, retail, marketplace, agency or platform environments.
• Strong understanding of Retail Media across marketplaces, pure players and omnichannel retailers, including sponsored search, display, off-site media, retailer audiences and performance measurement.
• Understanding of Social Commerce and the role of paid media within platforms such as TikTok Shop.
• Experience building multi-market frameworks, tools, playbooks or capability programmes and driving adoption across global, regional and local teams.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.