Global Performance Marketing & Retail Media Manager

Beiersdorf; Dubai; On-site; AED 420,000 - 660,000; Full time

Job summary

Beiersdorf seeks a senior leader to drive the development and scaling of our global Performance Marketing capabilities across Retail Media, marketplaces, omnichannel retailers and Social Commerce. The role builds scalable frameworks, operating models, measurement standards and capability programmes that help regions and markets improve media effectiveness, investment quality and business performance.

You will shape global strategies, partner with Commercial and eCommerce teams, and lead

Qualifications

• Experience in Performance Marketing across Retail Media and ecommerce ecosystems.
• Strong understanding of measurement and impact of paid media on sales and business outcomes.
• Ability to build multi-market frameworks and scale adoption across regions.

Responsibilities

• Drive development and scaling of global Performance Marketing and Retail Media capabilities.
• Shape global frameworks, standards and best practices across marketplaces and omnichannel retailers.
• Improve media effectiveness, investment quality and performance transparency; connect activity to sales and Ecommerce outcomes.
• Partner with Commercial and eCommerce teams to align Retail Media priorities with customer planning and joint business planning.
• Identify recurring performance gaps and develop scalable solutions for regions to adopt.

Skills

Performance Marketing

Retail Media

Digital Media

eCommerce

Job description

Beiersdorf seeks a senior leader to drive the development and scaling of our global Performance Marketing capabilities across Retail Media, marketplaces, omnichannel retailers and Social Commerce. The role builds scalable frameworks, operating models, measurement standards and capability programmes that help regions and markets improve media effectiveness, investment quality and business performance.

You will shape global strategies, partner with Commercial and eCommerce teams, and lead