Head of E-commerce Fashion Retail

Peergrowth Consultancy Co.; Dubai; On-site; AED 500,000 - 900,000; Full time

Job summary

Peergrowth Consultancy Co. in the United Arab Emirates invites a seasoned Head of E-Commerce to drive scale growth and profitability for a fashion retail e-commerce business.

You will develop and execute strategies to increase GMV through marketplace optimization, pricing, fulfillment excellence and digital advertising revenue. The role demands 15+ years in e-commerce growth leadership, a track record in marketplace management and performance optimization, and an MBA or related advanced degree.

Qualifications

• Must have 15+ years in e-commerce growth leadership roles.
• Proven track record in marketplace management and performance optimization.
• MBA or advanced degree preferred.

Responsibilities

• Develop and execute aggressive growth strategies to increase GMV and market share.
• Design and implement customer acquisition strategies across digital marketing channels.
• Lead initiatives to expand product assortments and enter new market categories.
• Drive seller onboarding and optimize marketplace performance.
• Collaborate with analytics to translate data insights into growth initiatives.
• Partner with technology teams to optimize platform features and performance.
• Build and lead cross-functional teams across marketing, operations, and seller management.

Skills

Strategic leadership

Digital marketing expertise

Marketplace operations

Data-driven decision making

Team leadership

Education

MBA or advanced degree in Business/Marketing or related discipline

Job description

This senior leadership role is responsible for driving the scale growth and profitability of a fashion retail e-commerce business. The Head of E-Commerce will develop and execute strategies to increase Gross Merchandise Value (GMV) by leveraging marketplace optimization advanced analytics strategic pricing fulfillment excellence and digital advertising revenue.

Key Responsibilities

Strategic Growth & Market Expansion

• Develop and execute aggressive growth strategies to increase GMV and market share.
• Identify and prioritize growth levers including market expansion product diversification pricing optimization catalog enhancement and promotional strategies.
• Position the brand as a leading digital retail platform in the region.

Customer Acquisition & Retention

• Design and implement customer acquisition strategies across digital marketing channels.
• Enhance customer retention through personalized experiences loyalty programs and superior service delivery.
• Drive initiatives that convert first-time purchasers into loyal repeat customers.

Product & Market Portfolio Expansion

• Lead initiatives to expand product assortments and enter new market categories.
• Pursue regional and international market opportunities.
• Collaborate with merchandising and supply chain teams to ensure product availability aligns with demand.

Marketplace Ecosystem Management

• Drive seller onboarding processes with defined quality standards.
• Monitor and optimize seller performance metrics addressing underperformance proactively.
• Develop programs to reduce seller attrition and enhance marketplace engagement.
• Lead account management teams in optimizing seller contributions to achieve growth objectives.

Data-Driven Strategy Development

• Collaborate with analytics teams to leverage data insights and performance metrics.
• Translate insights into actionable growth initiatives including targeted campaigns dynamic pricing and product optimizations.
• Foster a culture of continuous improvement through data-informed decision-making.

Technology Platform Optimization

• Partner with technology teams to enhance customer-facing digital products and marketplace infrastructure.
• Ensure effective utilization of technological platforms to optimize marketplace performance.
• Lead innovation initiatives in product design and platform features to improve customer experience and operational efficiency.

Team Leadership & Development

• Build and lead high-performing teams across digital marketing e-commerce operations and seller management.
• Foster a culture of innovation accountability and continuous improvement.
• Collaborate effectively with cross-functional teams including marketing IT finance and supply chain.

Stakeholder Engagement

• Align strategies and initiatives with internal stakeholders to achieve business objectives.
• Engage with external partners and vendors to enhance platform capabilities and drive growth initiatives.

Qualifications & Experience

• 15 years in e-commerce growth leadership roles with a proven track record of scaling operations and increasing GMV.
• Demonstrated success in marketplace management seller ecosystems and performance optimization.
• MBA or advanced degree in Business Marketing or a related discipline preferred.

Core Competencies

• Strategic vision with hands-on execution capability.
• Deep expertise in digital marketing and customer acquisition.
• Comprehensive understanding of marketplace operations and performance metrics.
• Strong leadership and team development skills.
• Exceptional communication and stakeholder management abilities.

Essential Attributes

• Growth-oriented mindset with a focus on achieving and exceeding targets.
• Customer-centric with commitment to understanding and fulfilling customer needs.
• Innovative thinking and ability to implement creative solutions.
• Resilient and capable of navigating dynamic and challenging environments.

Value Proposition

• Lead a market-leading digital retail platform with opportunity to scale business significantly.
• Drive measurable impact in a high-growth e-commerce environment.
• Shape innovative solutions and strategies that influence the digital retail landscape.
• Build and lead a world-class e-commerce organization.