Global CRM & Loyalty Program Lead

AFNAN PERFUMES - L.L.C; Dubai; On-site; AED 279,000 - 446,000; Full time

Benefits offered by this job

Competitive compensation package

Career growth opportunities

Global presence guidance

Diversity and inclusion

Job summary

Afnan Perfumes is seeking a CRM Loyalty Program Manager to conceptualize, launch and scale a global e-commerce loyalty initiative that drives revenue and strengthens customer retention. You will lead end-to-end CRM strategy, select the tech stack, and develop data-driven campaigns across international markets.

The role focuses on personalized engagement, omnichannel campaigns, and measuring CLV improvements to boost repeat purchases and loyalty economics.

Qualifications

• Experience designing and implementing CRM-driven loyalty campaigns.
• Strong analytics mindset with data-driven decision making.
• Proven ability to scale loyalty programs across global markets.
• Hands-on experience with CRM platforms and marketing automation tools.

Responsibilities

• Conceptualize and develop a global loyalty program strategy aligned with e-commerce growth.
• Design program structure, tiers, rewards, referrals, and member benefits.
• Launch and scale loyalty programs across multiple global markets.
• Lead CRM integrations with e-commerce, marketing automation tools, and CDPs.

Skills

CRM strategy

Lifecycle marketing

Data-driven marketing

Global e-commerce

Tools

CRM platforms

Marketing automation

CDP

Shopify integration

Job description

Afnan Perfumes is seeking a CRM Loyalty Program Manager to conceptualize, launch and scale a global e-commerce loyalty initiative that drives revenue and strengthens customer retention. You will lead end-to-end CRM strategy, select the tech stack, and develop data-driven campaigns across international markets.

The role focuses on personalized engagement, omnichannel campaigns, and measuring CLV improvements to boost repeat purchases and loyalty economics.