GCC Growth & Franchise Leader with P&L Ownership

Mattel; Dubai; On-site; AED 400,000 - 1,000,000; Full time

Job summary

Mattel is a leading global toy and family entertainment company seeking a senior regional leader to oversee the GCC with full P&L ownership and a franchise-first growth mindset across toys, consumer products, publishing and more. You will lead a high-performing team, set vision, and align cross-functional partners to drive revenue and profitability.

The role requires exceptional leadership, strategic acumen, and the ability to build lasting retailer and licensing relationships while

Qualifications

• 710 years of senior leadership experience in franchise/brand management consumer products entertainment or retailpreferably in the Middle East.
• Bachelor's degree in Business Marketing or related field.
• Proven success in driving brand-led franchise ecosystems and scaling IP-driven businesses across multiple categories.
• Strong commercial and retail acumen with deep understanding of licensing CP and multi-category brand monetization.
• Exceptional leadership negotiation and stakeholder management skills.
• A strategic consumer-obsessed thinker with the ability to execute in-market.
• Fluency in English; Arabic a plus.
• Willingness to travel frequently across the GCC region.

Responsibilities

• Lead and inspire the GCC team setting clear vision and priorities ensuring collaboration across functions and fostering a culture of performance and accountability.
• Lead the GCC business with full P&L ownership driving goal setting revenue delivery and OI performance.
• Position the brand/IP at the core of all activities localizing and executing global franchise strategies across toys consumer products publishing and LBE.
• Drive the GCC commercial agenda developing and executing sales and retail strategies that maximize consumer reach and revenue growth across all verticals.
• Partner with Marketing and Licensing to strengthen the presence of our brands creating consumer demand and engagement across physical and digital touchpoints.
• Build and expand long-term strategic relationships with retailers licensees and partners ensuring alignment to the franchise strategy.
• Build coach and develop a high-performing GCC team ensuring strong succession pipelines and talent development.
• Lead market intelligence efforts to identify opportunities consumer trends and competitor activity translating insights into actionable strategies.
• Act as the senior representative of the company across the GCC engaging with partners customers and local authorities to strengthen reputation and market presence.

Skills

Senior leadership experience

English fluency

Arabic language

Education

Bachelor's degree in Business Marketing or related field

Job description

Mattel is a leading global toy and family entertainment company seeking a senior regional leader to oversee the GCC with full P&L ownership and a franchise-first growth mindset across toys, consumer products, publishing and more. You will lead a high-performing team, set vision, and align cross-functional partners to drive revenue and profitability.

The role requires exceptional leadership, strategic acumen, and the ability to build lasting retailer and licensing relationships while