GCC Embedded Partnerships Marketing Lead

Sokin; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Sokin, a next-generation B2B financial services provider, seeks a Marketing Manager, Embedded Partnerships to own the GCC marketing motion. You will turn commercial priorities into high-impact activity that educates the market, strengthens partner relationships, and supports complex sales conversations.

The role combines strategic planning with hands-on execution across category education, thought leadership, content and use cases, co-marketing with partners, sales enablement, and activation.

Qualifications

• 5+ years of B2B marketing in fintech, payments, financial services, SaaS, or related tech environment.
• Direct experience in embedded finance, payments infrastructure, platform partnerships, or API-based businesses preferred.
• Strong understanding of long, complex B2B sales cycles with multiple stakeholders.
• Proven experience developing category education, thought leadership, content, and use cases that make complex tech commercially clear.
• Experience creating sales enablement and marketing materials supporting opportunity development.
• Strong experience partnering with Partnerships or commercial teams on account strategy, relationship building, and GTM activity.
• Entrepreneurial and commercially minded with hands-on execution in a fast-paced, high-growth environment.
• Strong stakeholder, project management, and communication skills across Partnerships, Marketing, Product, clients, agencies, and external partners.

Responsibilities

• Own the GCC partnerships marketing programme, focusing on market education, category development, partner engagement, and pipeline contribution.
• Develop marketing programmes that support longer and more complex sales cycles, translating embedded finance into clear value and use cases.
• Create compelling thought leadership, content, use cases, and sales enablement materials for education and opportunity progression.
• Partner with the Partnerships team on account strategy, opportunity development, relationship building, and pipeline progression.
• Maximise value of strategic memberships and industry associations through thought leadership, content, events, relationship building, and activations.
• Own relationship-led activations, including curated client events, sponsorships, executive hosting, and other targeted opportunities.
• Collaborate with central Marketing teams across brand, content, digital, product marketing, and communications for locally relevant activity aligned with global strategy.
• Measure marketing effectiveness and pipeline contribution using performance insights to build a scalable GCC playbook.

Skills

B2B marketing

Embedded finance

Partnership marketing

Stakeholder management

Content marketing

Sales enablement

Campaign strategy

Multi-stakeholder marketing

Job description

Sokin, a next-generation B2B financial services provider, seeks a Marketing Manager, Embedded Partnerships to own the GCC marketing motion. You will turn commercial priorities into high-impact activity that educates the market, strengthens partner relationships, and supports complex sales conversations.

The role combines strategic planning with hands-on execution across category education, thought leadership, content and use cases, co-marketing with partners, sales enablement, and activation.