GCC B2B Marketing Lead: Growth & Campaigns

CSP Group; Dubai; On-site; AED 360,000 - 540,000; Full time

Benefits offered by this job

Visa sponsorship

Medical insurance

Flight allowance

Bonus scheme

Career development

Job summary

CSP Group in Dubai is seeking a Marketing Manager to lead the planning and delivery of marketing activity across the GCC, collaborating with Commercial leadership and department heads to drive demand generation, content, CRM campaigns, and events. This hands-on, B2B role covers strategic planning and day-to-day execution across multiple service lines in a fast-moving professional services environment.

The position requires commercial acumen, technical confidence, and the ability to own budgets,

Responsibilities

• Strategic Planning: Develop and execute marketing plans aligned with CSP Group's commercial objectives, priority service lines, and GCC markets.
• Brand Governance: Protect and maintain CSP Group's positioning, messaging, and visual standards across all channels.
• Campaign Management & Demand Generation: Plan and execute integrated B2B campaigns across paid and organic channels with clear commercial objectives.
• Digital Marketing: Manage SEO, paid search, social, CRM, and website channels; optimise content, landing pages, and user journeys.
• AI Automation & Marketing Technology: Apply AI and automation to research, content development, campaign planning, and reporting; integrate marketing platforms.
• Content Communications & Events: Own content calendar; develop high-quality B2B content; plan webinars and corporate events.
• Commercial Enablement: Support business development priorities with collateral, campaigns, and service launches.
• Performance Analysis & Reporting: Monitor marketing performance and provide data-driven recommendations.

Job description

CSP Group in Dubai is seeking a Marketing Manager to lead the planning and delivery of marketing activity across the GCC, collaborating with Commercial leadership and department heads to drive demand generation, content, CRM campaigns, and events. This hands-on, B2B role covers strategic planning and day-to-day execution across multiple service lines in a fast-moving professional services environment.

The position requires commercial acumen, technical confidence, and the ability to own budgets,